Jay Abraham is considered in the internet marketing circles to be the “guru to the gurus.” He charges about $5,000 for a consultation, but he is the best, so there’s no wonder he can command these kinds of fees.
However, if you don’t have $5,000 to spend on a consultation with Jay, you can still benefit from his advice.
Getting Everything You Can Out of All That You’ve Got isn’t just a book on customer service. It’s a book that will teach you how to gain a competitive edge over your competition, as well as how to over-deliver to your customers so that they keep coming back.
In one chapter, Jay tells the story of the bank robber Willie Sutton. Sutton, when asked why he robbed banks, said, “That’s where the money is.” Sage advice, but you don’t have to rob banks to find the money. Jay will show you how to do that.
You’ll also learn how to multiply your profits without doing any extra work, simply by changing the way that you do business. Jay shows you several ways to do this, and the techniques are really easy.
There are plenty of examples throughout the book so that you can actually see the principles he’s teaching.
It costs about five times more to get a new customer than it does to keep one you already have. Jay shows you how to make more money from your customers by delivering the right solutions. Instead of trying to sell your customers what you have, you find out exactly what they want and need and then deliver it. It may not be the most expensive solution, but it is the right solution. Through this, your customer will be satisfied with the results and will automatically turn to you when he/she has a problem that needs to be solved.
Ultimately, this book is about solving problems: how you can solve your customers’ business problems so that they are happy with the results, and they’ll keep coming back. You’ll make more money from your customers, and so everyone wins.
The bottom line is that Jay’s advice is solid, it’s honest, and it will work regardless of whether you run an online business or an offline business. I highly recommend this book. You’ll get more traffic, more sales, and more money from applying the advice.