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Book Review: Effective Coaching by Marshall Cook, Laura Poole

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Effective Coaching by Cook and Poole is an excellent book which covers the essentials of coaching for novices and even experienced pros. The authors indicate that a coach must have certain traits like a positive attitude, enthusiasm,
trust, focus, the ability to see the big picture, respect and empathy for others, curiosity and the ability to be objective.

In conversation, coaches must be very observant for things like body language, level of interest and attention to detail according to the authors. In addition, the presentation emphasizes the needs of staff. These needs include learning relevant skills, achieving milestones, reinforcement, performance measurement, attention and incremental praise.

The authors demonstrate how a coach should perform in action. Coaches need to develop rapport with the staff, a vision, the ability to brainstorm, a plan formulation, commitment and followup to ensure that projects are on target.

At bottom, the book teaches that coaches need to structure work and then allow people to do the job without too much interference and micro-manaagement. Another important task is to match workers with tasks commensurate with their skills. Coaches need to create a supportive environment with adequate
opportunities to learn. Finally, coaches need to concentrate on the process for accomplishing tasks without getting buried in too many details. Analysis paralysis is another phenomenon which coaches need to be aware of and overcome.

Effective Coaching fills in the blanks on many aspects of coaching that could be missed or overlooked in the unpredictable dynamic of managing small groups of people under tight time deadlines. The book is easy to understand, and the concepts are presented in a logical sequence utilizing checklists and other structured problem solving tools.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.