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Book Review: Damn Good Advice (for People with Talent) by George Lois

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Damn Good Advice (for People with Talent): How to Unleash Your Creative Potential by America’s Master Communicator, George Lois, is a collection of pearls of wisdom derived from famous persons, as well as the author himself. For instance, Lois explains that great work must be shown to the people who can back it. The author is seeking great ideas that can change world culture by provoking the modern culture intelligently.

Lois advises thinkers to first express ideas in words before crafting visualizations of concepts pictorially. At bottom, even the most advanced tools have no real impact without an idea or concept to implement at some point.

Even the best ideas most be shown first before being sold. Given this basic assumption, the author explains the necessity of introducing sales pitches at some point in order to get people to buy a new product or process. In fact, the book takes this process a step farther by showing how to enlist celebrities to promote products.

Lois believes that trends are traps. Instead, there are times when the proverbial new direction turns out to be the only direction. The author is suspicious of collectivist thinking because it can lead to group grope or group think. In addition, he warns against overanalyzing alternatives which result in analysis paralysis and the failure to make choices on a timely basis or even at all.

Lois advises workers to do a good job consistently rather than simply seeking to keep a job for purely survival purposes. A corollary is that justification is a condition precedent to creating good work that will have a lasting impact. The author cites a related action that is required to do work. Most importantly, workers must show up consistently in order to be noticed and have their work cited or rewarded. President Lincoln advised potential writers to: “Think long. Write short.”

Damn Good Advice is an excellent book which challenges readers to reach new frontiers in the area of big ideas, the selling techniques to close deals and the assertiveness necessary to get good results on a consistent basis.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.