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Book Review: Branding Yourself by Erik Deckers and Kyle Lacy

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Branding Yourself by Erik Deckers and Kyle Lacy is an excellent resource for anyone selling on the internet. The authors show how to establish an online identification, the best social media tools, the promotion of events, the use of Twitter to share ideas and leveraging online expertise. Tweets are approximately 100 plus characters. The objective is to find people who share your passion. Twhirl is the tool they recommend to connect multiple accounts on Twitter.

The authors advise people to pursue a passion online to be bold and creative through a blog. In essence, a blog is an online diary where expertise can be shared or a product can be developed/sold. Bloggers should do so consistently. In addition, read other people’s blogs to establish a reciprocal interest in your own material. Noted platforms are cited; such as, Blogspot, WordPress and Typepad.

The authors provide many details on how to formulate a blog. They advise that designers construct an easy-to-remember URL. The navigation bar should be to the right. The template should be professional in appearance and the domain name should be easily accessible on a search engine.

Facebook can be utilized to develop a community of friends. The advantage is that users can reach millions. The challenge is to make the Facebook name easy to remember. Users should conduct themselves professionally on the net. There is an extensive section on how to set-up Google analytics.

Branding Yourself is an excellent book on how to utilize the net optimally for social networking of virtually every popular usage modality. The book is easy to read and the authors provide many diagrams depicting the use of the various internet tools.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.