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Book Review: App Empire – Make Money, Have a Life, and Let Technology Work For You by Chad Mureta

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App Empire – Make Money, Have a Life, and Let Technology Work For You by Chad Mureta shows readers how to create, develop, test and market apps that will sell in the marketplace. It’s worth noting that the app industry grew even during the most recent recession.

The  technology is moving at a ludicrous speed. Apple, Google and RIM are the biggest players. Top app trends include location-based services, social networks, mobile commerce, mobile e-mail and video. Apps literally live on smartphones.

The author explains that apps are designed for entertainment or productivity. Productivity apps consist of tracking diets, creating grocery lists, currency conversions, turning an iPhone into a flashlight and many other applications limited only by your imagination. Apps are so popular because consumers can get what they want instantly and at a low cost. More than 21 billion apps have been downloaded for Apple and Android devices alone. That’s just the beginning of the learning curve.

Top grossing apps include DragonVale, Poker by Zynga, Tap Pet Hotel, Smurf’s Village, Tijno Zoo Friends and many others outlined in the book. The traits of successful apps include fun/entertainment , intuitiveness, engaging users, value, cross-cultural dynamics and graphics. Apps are created based upon insight as to what people want and will download. Paid apps cost a dollar or more for each download.

The author explains that the successful apps designer will understand why people want an app and then find one to satisfy that need. Implementation staff can be outsourced from providers; such as, oDesk, Freelancer or Guru/Elance. An Apple iOS platform may be used to launch the app. The Apple’s Developer Portal shows the number of downloads, revenue and AdBanner for ads. An ambitious entrepreneur can pay for traffic to grow the network of apps.

App Empire – Make Money, Have a Life, and Let Technology Work For You is a wonderful book that explains how to make lots of money formulating, building and promoting popular apps from the basic idea through to implementation in the marketplace of smartphone users and other interested parties.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.