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Home » Book Review: ’60 Seconds to “WOW” – Easy to Master Skills That Move Your Audience and Build Your Career’ by Scott H. Lewis

Book Review: ’60 Seconds to “WOW” – Easy to Master Skills That Move Your Audience and Build Your Career’ by Scott H. Lewis

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wow“-Easy to Master Skills That Move Your Audience and Build Your Career by Scott H. Lewis is designed to improve upon presentation skills before audiences both large and small. Overcoming the fear associated with making presentations is done by preparing thoroughly and simplifying the delivery.

The chief concern for many people in the audience is “What’s in it for me?”. Presenters should get to the self-interest part of the presentation as soon as, possible in order to hold the attention of the audience.

Lewis explains how to deliver material to an audience. He believes that Powerpoint presentations tend to involve the audience in too much detail instead of keeping the audience focused on the presenter.

The author encourages presenters to stand and keep moving so that the audience gets more involved in the process. Arms should be loose. Presenters should not keep their hands in their pockets jangling change or grab the lectern nervously.

The book explains the perils of using humor when it is out of place. Humor should be used when the joke is truly funny, it doesn’t offend, the content is delivered well and it is relevant to the topic.

Most importantly, the author explains the importance of inspiring the audience to take action. Failing to call for action is like viewing a high suspense thriller with no conclusion.

A strength of the book is that the author explains how to capture and hold the attention of the audience. Another advantage is that the book is brief and well written with occasional anecdotes peppered throughout. Its value lies in its sharp focus on the audience and sheer simplicity.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.