1-800-Awesome: Tactics for Making $10,000 an Hour, by Chris Rugh, is an ambitious work on how to turn knowledge and expertise into cash. Rugh challenges us to work smarter and dominate the business of our choice. Dominating the business means to select an important goal or milestone, be patient, recognize what success constitutes and be thankful when it comes to you.
The presentation begins with a brief foray into bankruptcy auctions where spectacular deals can be made with small amounts of money. There are other ways to make money like owning a successful franchise or engaging in network marketing.
In the quest for making money, there are limits. The most limiting aspect is to avoid taking risks where we can ill afford to take losses. A successful business has a tipping point which matches what you are offering with what customers want or must have. Each entrepreneur needs to know the message or hook that will reach customers uniformly and get their attention long enough to make an irresistible sales pitch.
There are three elements for a successful business. These are a good business model, top management and seed money to get the idea off the ground and into a profit as soon as possible.
A good leader is surrounded with top people. The next step is to know when to get out of the way at critical points and visualize the goal, so that the business can grow and thrive. Ultimately, the true measure of success is how little time you can spend making as much money as possible in an hour.
Sometimes, a top business person must change the environment. Your associates matter! If you want to achieve your goals at home, at work, and at play, you need to surround yourself with people who support and encourage you on your journey, not those who would lead you from the path or jealously demand your time and attention.
A strength of the presentation is that Chris Rugh provides great information resources like a blog, book site, speaking engagements, a webinar, coaching, social media sites and great branding.
1-800-Awesome is a compendium of good advice on how to pursue a viable money-making idea through the various stages from the initial concept through to implementation and maturation.