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Big Boi and Hip Hop Heads Highlight Launch of Grand Theft Auto IV: The Lost and Damned

by Edward Garnes

Gaming aficionados, industry tastemakers, eager consumers, and hip hop heads convened in Atlanta to celebrate the February 17 launch of Grand Theft Auto IV: The Lost and Damned, the latest installment of the highly sought after franchise conceived by Rockstar Games.

Developed by series creator Rockstar North and set in Liberty City, the release boasts a new protagonist, Johnny Klebitz, a hard as nails affiliate of The Lost, an infamous biker gang. The Lost and Damned also introduces exclusive new features including super charged choppers and other rugged four wheel vehicles heightening the gaming experience to unheard of levels.

From outfitting fly pads to customizing their tricked out rides, hip hop’s elite often use tools from the gaming industry for downtime entertainment. The ATL party was a cool collaboration with Rockstar Games, Xbox 360, and the Konsole Kingz featuring hip hop heavyweight Big Boi and respected R& B crooner Slim, who were both honored with limited-edition Xbox 360 "The Lost and Damned" consoles. Other high-powered attendees included party rockers and producers Mr. ColliPark, No ID, DJ Don Cannon, and DJ Drama.

Atlanta has become the Hollywood of the south as entertainment events, product launches, and gaming-related functions now abound on the nightlife scene. The ATL-based collective Konsole Kingz have quickly become leaders in the urban video gaming landscape fusing unique promotions, grassroots marketing innovations, product reviews, and unparalleled events with clients including Def Jam Interactive, 2K Sports, and Microsoft. The Kingz have pimped a unique niche in gaming providing hip hop heads a down home vehicle to learn about the plethora of products urban consumers fancy. To stay up to date on the latest news, reviews, and events for gaming enthusiasts found of Xbox, Grand Theft Auto, and other titles visit Konsole Kingz revered blog.

For more information on Grand Theft Auto IV: The Lost and Damned, visit the official website.

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