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Beating the record and beating the system

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Marillion set a world record in March with the fastest-produced music DVD in the world – from recording to finished product in just over 2.5 days! The Guiness officials put their stamp to it:

The fastest time for a music DVD to be filmed and then released is 63 hr 29 min. Featuring the band Marillion, it was recorded at the Marillion Convention at Butlins, Minehead, Somerset UK on 14 March 2003, before going on sale to the public on 17 March 2003.

A couple years back, Marillion also set a precedent as the first band to have had an album (Anoraknophobia) funded entirely by eager fans – before they even had any idea what the results were going to sound like. German industrial kings (that’s real industrial, kids – these guys build their own instruments) Einsturzende Neubauten have followed suit, offering fans a chance not only to fund their next album but to also score an exclusive two-disc version – a precedent also set by Marillion, who rewarded their fans with a two-disc set as well as their names listed in the liner notes (I am among them!) Neubauten ups the ante by offering access to exclusive pre-release material on the site, as well as promising a double-live album for download (as non-lossy FLAC files, no less!)

Can bands beat the system? You bet they can – and have already. Loyal fans of established bands seem to be more than willing to prove their loyalty. The big question is, how do we help new bands beat the system – before it beats them?

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About Tom Johnson

  • Eric Olsen

    Those are two bands you won’t often see listed together in the same post.

  • http://www.unproductivity.com Tom Johnson

    That’s true, Eric – but I’m actually a fan of both! :-)