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Author Archives: Walter Lim

Book Review: Celebritize Yourself: The Three Step Method to Increase Your Visibility by Marsha Friedman

Are you keen to be better known in your field of expertise? Have you wondered how ordinary folks have risen to fame? Read More »

Book Review: Conversational Capital by Bertrand Cesvet

What's the newest trick in the marketing bag? Conversational Capital. Read More »

Book Review: Harry Potter: A Global Business Phenomenon by Susan Gunelius

Learn how Harry Potter changed the image of children's fantasy books with its massive business and cultural impact. Read More »

Book Review: The Dragonfly Effect : Driving Social Change through Social Media by Jennifer Aaker and Andy Smith

A recipe for social change leveraging on the power of social media. Read More »