Home / Author Archives: Susan Gunelius

Author Archives: Susan Gunelius


Branding is a marketing term used to describe the benefits of linking a company, product or individual to intangible assets including a logo, color palette, name, and so on. But branding is much more than a logo. It’s a promise. It’s a consistent and clear message and image that speak directly to consumers and creates customer expectations for the products, ... Read More »

blogging tips

Blogging tips are provided by people who create and write blogs in order to help others grow their own blogs. Tips can provide information about how to use the functions and plugins provided in blogging applications such as WordPress, Blogger and TypePad. Tips can also instruct people about how to make money from the blogging efforts through paid blogging, advertising, ... Read More »


Copywriting is the process of using words to create marketing messages in order to boost awareness, recognition or sales or a company, product, individual, person, and so on. Copywriting is intended to speak directly to the consumers who will see or hear the ad, brochure, signage or other marketing material being created. Therefore, principles of copywriting state that copy should ... Read More »