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Author Archives: Randall Radic

Marketing Multipliers: Connecting With the Connectors

Online marketing that targets marketing multipliers. Read More »

John Wayne Marketing: Part 2

Marketing to successful, self-made, rich consumers. Read More »

John Wayne Marketing: Part 1

Marketing to self-employed business owners. Read More »

Boomer Marketing Part 4: Baby Boomers and Real Estate

Marketing real estate to baby boomers. Read More »

Boomer Marketing—Part 3

Marketing strategies targeting Baby Boomers. Read More »

Boomer Marketing—Part 2

Marketing luxury products to Baby Boomers. Read More »

Boomer Marketing—Part 1

Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it. Read More »

Selling Stuff to Men

Selling status to affluent men requires innovative marketing. Read More »

Sex, Money, Marketing

Gender differences in buying goods and services. Read More »

Rich Man, Poor Man: How the Rich Get Richer

How wealthy investors continue to make money in real estate. Read More »