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Author Archives: Randall Radic

Boomer Marketing—Part 2

Marketing luxury products to Baby Boomers. Read More »

Boomer Marketing—Part 1

Baby boomers don't want to see the sights from an air-conditioned bus. They want to see the mountain—and climb it. Read More »

Selling Stuff to Men

Selling status to affluent men requires innovative marketing. Read More »

Sex, Money, Marketing

Gender differences in buying goods and services. Read More »

Rich Man, Poor Man: How the Rich Get Richer

How wealthy investors continue to make money in real estate. Read More »

Marketing Luxury

Selling luxury products takes cultural know-how. Read More »

Book Review: Try Me by Farah Damji

The true story of the rise and fall and rise of one of the Beautiful People. Read More »

Book Review: Murder City: Ciudad Juarez and the Global Economy’s New Killing Fields by Charles Bowden

How the war on drugs became the war FOR drugs. Read More »