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Author Archives: Peter Sabbagh

Peter Sabbagh is a Marketing Strategist at Blue Sky 365 Digital Strategy. He has traveled extensively implementing marketing campaigns in the United States, United Kingdom, Africa, Pacific Basin and Asia. He passionate about digital and social strategy, technology innovation, and social media. He is also interested in how social media and digital technologies affect human behavior. He is a writer for the following online communities: Blog Critics Online Magazine Ezine Writer Expert @ Find Peter also on - Web Site: Linkedin: Facebook: Twitter: Foursquare:

Cancer Prevention and the Future of Green Tea Research

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A compound found in green tea extract is being studied for possible preventative effects on breast and prostate cancer. Read More »

Green Tea Studied for Effect of Extract on Breast Cancer Progression


A preliminary study shows a compound found in green tea extract may have a beneficial effect on "some biomarkers of cancer progression." Read More »

Why Social Media Is Often Misunderstood: It Is Not Just for Talking

To perform social monitoring effectively, you should update your brands' corporate governance policies annually, an area rarely discussed in most social monitoring articles and corporate practices. Read More »

Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough

Current social media monitoring command centers could achieve better results by adding listening, comprehension testing, and psychologists to their monitoring processes. Read More »

Digital Strategy: Find Customers, And Give Them What They Want So They Come Back

Lead scoring can increase annual revenues by approximately 45%, lead generation by 25%, and reduce cost per lead by approximately 20%. Read More »

Facebook Leading Social CRM Change: It’s Your City, Town Hall, and Digital Conversation Revolution

Companies such as Dell, Gatorade, and Pepsi have set the gold standard for social media listening command centers of excellence. Read More »

Digital Strategy through Innovation – Why Its Practice Should Mirror a Coral Reef

An environment that truly supports innovation in digital strategy planning should operate like the zooxanthellae, coral, and parrot fish, not competing but collaborating. Read More »

Digital Strategy Is Changing: Cultural Anthropology Is Now Your Brand Strategy

The rapid increase and use of social networking platforms, mobile, and available online access are challenging traditional digital strategy concepts and presenting new global ones. Read More »

Why Facebook is 2015 not 2010: From Strictly Social to Business Casual

In the future, the corporate web will either give way to the social platform, or become a referral page for a deeper audience experience on a social media site. Read More »

Apple Crushes FAO’s 150 Years of Branding

There's a dramatic difference in foot traffic between the Apple and FAO Schwartz stores. FAO was relatively empty, even though the streets were swarming with tourists. Read More »