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Author Archives: Ike Pigott

The PeTA principle…

“A crisis is a violation of your organizational vision.” That's one of the best definitions of a crisis I've ever seen. Read More »

How to lose an election and insult the voters

If you're key messages won't fit on the back of a business card, then you aren't focused enough on the point you'd like to make. Read More »

Not everything is bigger in Texas.

Short, sweet, and to the point. Sometimes the bluntest messages are the most effective. Read More »

Image is everything, but it isn’t the only thing.

“It’s not enough to be liked by good men — you must strive to be despised by bad men.” Confucius was a Sheriff and a Guru, but he didn’t pander to people who didn’t matter to him. These days, we are so obsessed with perception that we can forget the goal. I some cases, like the Natalee Holloway disappearance that ... Read More »