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Author Archives: Clyde Smith

Hip Hop Advertising: Pepsi & DJS, Reebok & 50 Cent

Pepsi’s plan to use DJs to market their sodas and Reebok’s “I Am What I Am” campaign featuring a controversial spot with 50 Cent are especially interesting recent examples of the use of hip hop in advertising. While following hip hop business news at ProHipHop, I’ve been especially interested in the use of hip hop for marketing purposes. As hip ... Read More »

Suge Knight and the Hip Hop Press

At ProHipHop, the possibility of Suge Knight’s involvement in the assaults at the taping of the 2004 Vibe Awards is a recurring theme invoked most recently with Sunday’s arrest of the volatile owner of hip hop label Death Row Records. In searching for news accounts of yesterday’s arrest, I was reminded of prior observations regarding the lack of attribution to ... Read More »