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Author Archives: A Marketing Writer

direct mail

The term “direct mail” refers to printed communications delivered through a postal service to end recipients, such as an individual or business. Common forms of direct mail include letters, postcards, catalogs, self-mailers and packages. Direct mail marketing is part of the larger discipline of direct marketing, the practice of reaching out to prospective customers and current customers with promotional messages ... Read More »

A Social Media Marketing Plan of Attack

Three steps for businesses who want to try social marketing, without risking their marketing ROI. Read More »