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Author Archives: Radio Coach Sam Weaver

Traditional Radio: Arbitron, Consumers, and Ratings

The methodology used to measure radio audiences are similar to methods applied to political polling. Read More »

Communicating in Traditional Radio

A little humanity could go a long way. Read More »

Traditional Radio: Arbitron Legal Settlement and Media Ratings Council Accreditation

Both agreements include cash, adjustments in panelist selection recruitment, increases in cell phone-only household selection, and promises of increased efforts for accurate measurement radio measurement. Read More »

Traditional Radio, Part Three: Jocks, Music, Social Networking, Old & New Media

Traditional radio is at a crossroads, and only a marriage with new media provides the solutions. Read More »

Traditional Radio, Part Two: Rock Bottom, Rebuild, Baby Boomers and Generations X, Y & Z

Traditional or terrestrial radio could thrive again if it hyperlinks to new media and creates a communications "New World Order". Read More »

Traditional Radio, Part One: Wall Street, Unemployment, The FCC, and Financing

Traditional radio has allowed MBAs to guide its destiny, allowing creativity to idle and new media to forge ahead. Read More »

Portable People Meter, Part Six: Advantages, Problems, Opinions

PPM's performance will continue to be questioned until radio and advertising see a pattern of consistency in terms of results. Read More »

Portable People Meter, Part Five: Concerns, Politics, Legalities, Denial, and Stock

Advertising agencies, radio, and clients, are making the transition to Arbitron's new electronic measurement, the Portable People Meter (PPM). Read More »

Portable People Meter, Part Four: Upload/Edit, Mornings, Expectations, Accreditation

Broadcasters, agencies, and advertisers are adjusting to The Portable People Meter and electronic measurement. Read More »

Portable People Meter, Part Three: The Meter – Instructions, Motion, and Listening

How Arbitron panelists actually use the Portable People Meter. Read More »