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Author Archives: Derek Rey

advertising

Advertising is a form of communication that attempts to persuade potential customers to purchase a particular brand of product or service. The blogosphere is a very popular medium for advertisers because of strong demographic data showing a more educated, influential, and affluent audience, scoring much higher than the general internet population. Many advertisers also find tremendous value in the rich ... Read More »

Guy Kawasaki

Guy Kawasaki is one of the most admired, respected, and loved personalities in the blogosphere. Guy is the founding partner at Garage and co-founder of Alltop as well as an author, speaker, and hockey addict. Guy has written many business and entrepreneurial books, including How to Drive Your Competition Crazy and The Macintosh Way. Guy first became well-known in the ... Read More »