Article marketing is often considered a cost effective strategy for promoting a business online. Online marketers can write informative articles and submit them to article banks or content syndication services for free.
These articles are primarily informative but can also contain promotions and mention the writer’s own products or website, if appropriate to the context of the article. These articles usually also include a brief biographical mention of the author at the end that includes a link to the author’s blog or website.
Article marketing can benefit authors in two ways. Firstly, readers may see the author as a credible expert in the field, which can help enhance the author’s reputation cloud and attract more business. Secondly, the articles should contain one or more links back to the author’s website for the products that are being promoted in the article. These links attract human visitors, and also search engine crawlers. Such links are therefore a search engine optimization technique.
There are also some risks with article marketing. If there isn’t enough information in the articles, readers may perceive them as spam. Also, some article directories are harvested heavily by other marketers who reuse the articles after replacing the links with their own.