Blogcritics Author: Radio Coach Sam Weaver

Portable People Meter, Part Six: Advantages, Problems, Opinions

Radio Coach Sam Weaver — Fri, 14 Nov 2008 08:34:53 EST

PPM's performance will continue to be questioned until radio and advertising see a pattern of consistency in terms of results.
This is the last of a series on Arbitron’s new electronic measurement, the Portable People Meter (PPM). Traditional radio, advertising agencies, HD radio, podcasting, satellite, and Internet radio, should have a clearer picture of consumer listening habits.Portable People Meter (PPM) AdvantagesPPM is potentially a more efficient way to...

Portable People Meter, Part Five: Concerns, Politics, Legalities, Denial, and Stock

Radio Coach Sam Weaver — Sat, 8 Nov 2008 10:37:32 EST

Advertising agencies, radio, and clients, are making the transition to Arbitron's new electronic measurement, the Portable People Meter (PPM).
This is the fifth installment on Arbitron's new controversial electronic measurement, the Portable People Meter (PPM).Broadcast Industry ConcernsIn June, stating they “speak for the vast majority of the industry”, six major broadcast companies, Clear Channel, Cumulus, Cox, Inner City Broadcasting, Radio One, and Saga, sent a letter...

Portable People Meter, Part Four: Upload/Edit, Mornings, Expectations, Accreditation

Radio Coach Sam Weaver — Sun, 2 Nov 2008 09:23:07 EST

Broadcasters, agencies, and advertisers are adjusting to The Portable People Meter and electronic measurement.
The Portable People Meter (PPM) is Arbitron’s attempt to modernize the radio ratings system with electronic measurement. This installment in our series will explain how information is transmitted through the PPM. It will also correct a misconception about morning radio, expectations for and removal of panels, and accreditation.Uploading and...

Portable People Meter, Part Three: The Meter - Instructions, Motion, and Listening

Radio Coach Sam Weaver — Mon, 27 Oct 2008 11:12:26 EDT

How Arbitron panelists actually use the Portable People Meter.
This is the third installment of a series on the debut of electronic measurement for radio, digital audio platforms, and advertising agencies.The Portable People MeterSurvey participants are provided a mobile meter the size of a cell phone, base stations for each household qualified listener, one Household Data Collection Docking Hub, and equipment...

Portable People Meter, Part Two: Arbitron Encoders and Survey Panel Selection

Radio Coach Sam Weaver — Thu, 23 Oct 2008 09:33:36 EDT

Radio Coach Sam Weaver explains Arbitron's updated methods for ratings measurement in 50 cities with the Portable People Meter.
This is the second installment on the revolutionary electronic measurement method that will change revenues for radio and advertising agencies forever. The EncoderTo be electronically measured for ratings, radio stations (both Arbitron subscribers and non-subscribers) are...

Portable People Meter, Part One: Arbitron and Electronic Measurement

Radio Coach Sam Weaver — Mon, 20 Oct 2008 18:36:46 EDT

The Arbitron rating service is introducing an electronic measurement tool, the Portable People Meter, for traditional radio and digital audio platforms.
Arbitron's new Portable People Meter, or PPM, is not magical or mystical, nor is it the greatest invention ever created to assist radio and its advertisers in separating consumers from their cash. What it will do is monitor passive radio listening, show increases, and help improve strategic marketing for businesses. It will, however, be a...

How To Become a Radio Intern

Radio Coach Sam Weaver — Thu, 25 Sep 2008 10:28:39 EDT

Radio internships can open doors to a career in traditional broadcasting or other audio digital platforms.
Interning in radio can lead to employment. An in-house Internship Program would be an excellent way for a broadcasting company to prospect for and train potential future employees. Many stations have had interns become announcers, salespersons, production assistants, promotion directors, music directors, traffic managers, program directors, and...

Josh Hamilton's Legendary Performance Saved The Home Run Derby

Radio Coach Sam Weaver — Tue, 15 Jul 2008 14:04:04 EDT

Josh Hamilton will forever be a part of All-Star baseball folklore. New York fans never forget outstanding efforts.
For baseball, this year’s Home Run Derby, part of the All-Star game event package, gave indications of a dull event. The names of Lance Bergman, Chase Utley, Josh Hamilton, Justin Morneau, Ryan Braun, Grady Sizemore, Dan Uggla, and Evan Longoria, could never be mistaken for “Murderers Row.” The MLB genius that selected this years...

Obama, McCain, and The Politics of Oil

Radio Coach Sam Weaver — Wed, 9 Jul 2008 11:09:35 EDT

The high cost of oil and gasoline is a political football. The players include Bush, Congress, Obama, McCain, Venezuela, Russia, and the Middle East.
Gasoline is more than four dollars a gallon and there is an energy crisis in a historic election year. Presumptive presidential candidates, Senators Barack Obama and John McCain both have plans to solve the problems. In fact, each of their respective political parties have numerous ideas and various bills swirling about in both Houses of Congress. ...

How To Become A Radio Personality

Radio Coach Sam Weaver — Tue, 10 Jun 2008 12:09:39 EDT

Want to be the next Howard Stern or Tom Joyner?
Radio is theater of the mind and air personalities (announcer, jock, DJ or disc jockey) are its actors. To become successful it requires passion, practice, a willingness to learn, ability to read, ego, ability to write, patience, desire, and sacrifice. The institution of radio has a responsibility to entertain and inform. Air personalities anchor...