As a British artist, what do you find to be the biggest difference when marketing yourself to an American audience?

Well, obviously the US is a lot bigger and there is a little more work involved. There's politics: if you do one thing, you can't do another thing; you don't do this and you won't get that. That stuff doesn't exist in the UK. I guess because there are so many different kinds of markets in the US, you need to define your niche. I think that's probably it. You need to kind of have your own niche, whereas in the UK you can easily fit into any kind of niche.

With that in mind, what is your take on the third "British Invasion"? What hypnotic qualities do British women posses?

I think we've always done so well in the UK, that the US is interested. There are 5 or 6 of us, and we're all doing equally as well as each other - which I think was quite unexpected. We've all done stuff on our own and I think people are interested in that. I'm very proud to be a part of it. I'm very pleased to be riding the wave. 

For more information on Adele, visit her official website.