eHarmony's Newest Commercials
Published July 15, 2008
I assume I'm not the only one who is sick to death of the newest eHarmony commercial. What a couple of dweebs. "Oh, you'll know, you'll know," Lee says, nodding to Anne Marie. "This is what they were talking about." Anne Marie goes on to say how, when she first heard his voice on the phone, he sounded "really sexy.”
Wow. It's a dating service for children.
"I'm much more laid back," Anne Marie continues, voicing over a too-cute-for-words scene of them running hand-in-hand down a fall street. "He's so easy to love."
Honestly, the whole damn thing makes me want to throw up.
These two have got to both be about 22-23 years old. They don't have a clue what commitment is, and that's not their fault. I don't hold it against them, but holding these two wet-behind-the-ears losers up as proof that eHarmony really gets the job done is ludicrous.
How hard was it to match these two up? You can tell by looking at them and listening to them talk that neither have a thought at all floating around in their heads (she might be slightly smarter than he is). They're both young and have nice bodies. How hard could it have been?
(Is it just me, or does Lee look like a serial killer?)
The owner is pretty annoying himself, though he doesn't appear in this commercial. Here are two pieces of advice for you, pal. First, never do a commercial starring yourself, again. Ever. Second — and this is even more important — start using some real people. Make it so when people view your commercials they see themselves, not the guy that beat them up for their lunch money in Junior High.
This commercial makes eHarmony look like the MySpace of dating; that's probably not far off. Does this inspire the average 30-or-40-something (or older) person to try eHarmony? "Gosh," a recently divorced mother might think. "It worked for Anne Marie, it'll work for me, too!" Hmmm. Of course, Anne Marie is 10 years younger, and doesn't have three kids, like she does.
Or how about the guy who lost his wife a while back, is finally ready to get back into dating, but doesn't feel like trolling the bars? I can hear him now. "It worked for Lee, Mr. Serial-Killer Bodybuilder!"
Now, that would make a great commercial, wouldn't it? Someone who's been hurt by divorce or death — yet uses eHarmony to connect with someone special again — but that's not likely to happen. Until it does, I'll continue to hit the mute button when this commercial comes on, and quit betting myself on how long Lee and Anne Marie's marriage will actually last.
- eHarmony's Newest Commercials
- Published: July 15, 2008
- Type: Opinion
- Section: Culture
- Filed Under: Culture: Advertising and Marketing, Culture: Family and Relationships
- Writer: Martian Anthropologist
- Martian Anthropologist's BC Writer page
- Martian Anthropologist's personal site
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Comments on this articleComments
On the contrary, the ads are often better than the surrounding programmes... TV is often a good enough reason not to watch TV!
Serial killer or drunken abuser, inquiring minds want to know.
You have hit the nail on the head here, a match up of these two dim bulbs would be about as easy as guessing the religion of the Pope. No values to consider, no personalities, I am not sure that vacuous air head counts as a personality...i doubt strongly that these two individuals have 23 thoughts going through their heads let alone 23 traits to be considered
E Harmony...E Nonsense...E Profit
FYI lee is 36
Wow, you sound bitter. Just because people are somewhat attractive and in good shape does not make them stupid or shallow. I don't think these people are actors and I certainly don't think they're a day under 30. How much depth of personality do you expect to uncover in a 30-second commercial?
Are you trying to suggest that TV commercials are used to make misrepresentative or exaggerated claims? Outrageous!
I was just watching Bikini or Bust on TLC and Ashley Paige is looking at profiles from eharmony...pretty sure there was Lee's picture! Doesn't that commerical say Lee and Ann Marie hooked up in 2006?
I went to school with Anne Marie. She's around 29
This sounds like sour grapes to me.
I worked on this shoot and I can assure you that these people were real. They adore one another and were a pleasure to work with. Perhaps you should spend your time learning to correctly identify actors from real people in commercials. You might also realize that not everything is directed to your demographic. Sour grapes is an understatement. "Get a life!"
You're right - they're all actors. These commercials are a sham, I should know: I worked on the set. You should have seen them at craft services, wolfing down food as if they hadn't eaten in months. I couldn't eat for the disgust I felt watching them. Don't worry - I contributed every cent I earned to various charities.
Well I hate to burst your bubble but unless you have tried E Harmony you have no clue.. My daughter got on there about 4 years ago and it was not a simple check out a picture and find a date. They literally do match people without allowing them to see one another.. if you follow ther rulss you will never IM or speak via phone till you have communicated on the site a few times... They dated almost 3 years and were Married on valentines day this year.. She is 25 he 28...
So even tho I dont see me using it as Im married but God forbid something happened to my wonderful husband I would trust it.
annemarie is 30, lee is 36 in august
But the actors are all fakes in the commercials.
After seeing that commercial for the 200th time it seems, I did a quick Google to see if anyone else was annoyed. I don't know why, but something about that Lee guy makes me sick. I can see him throwing her under a train in a year. Really, this is the worst commercial job.
Type A narcissist meet airhead bimbo. It's a match made in heaven
I doubt they are 22-23 years old. They are older than that.
I'm just a stranger who doesn't know anyone involved with Eharmony, but I think you are being too judgmental. Your comments policy doesn't allow for personal attacks. It's a shame your blog posts don't adhere to that policy. You have painted a picture of this couple with no credible information to back it up.
Lee does appear a little creepy, but I don't know him, so I reserve judgment.
Do you think the eharmony commerical, showing the happiness and success of Lee and Anne, come off any more cheesy than this?? I'm sure you will say it does not based on your own SUBJECTIVE reasoning.
I think you guys, especially the douche who wrote this article, are the dweebs who are pissed off that you can't get a date so you gotta go on the internet and talk shit about people who may or may not make it...cynical f-ing bastards..get a life and stop spending your time talking shit about commercials you claim to be above!
Oh sweet, brutal irony!
hey I am seeking a nice guy that has the same interest as me.
eHarmony is not perfect, but DOES work beautifully for people who've been touched by death or divorce; my wife and I are living proof of both. As Kathleen said, it is more complex than you can imagine......
I think Ann-Marie is hot. I'd stick my cock so far up her snatch she'd gag on my nuts...(lol), but seriously, she's cute and I'd eat her pussy.
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The first time I saw that commercial, I thought it was an ad for The Bachelor. I like your idea about showing how e-harmony helped someone get over extreme loss. Unless, of course, it can't do that. Either way, it might be too much truth for advertising.