INTERVIEW

Interview with Judi Clark of MostlyFiction.com

Written by Mayra Calvani
Published June 29, 2008
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There was a lot of controversy last year between print publication reviewers and online bloggers. In your opinion, what defines a ‘legitimate’ reviewer?

Getting paid and having deadlines seems like criteria that makes one a “legitimate” reviewer. Or maybe that’s just a professional – which probably can be considered the same as legitimate. I love it when MostlyFiction.com is quoted in book blurbs and by other sites. It doesn’t happen often enough, but somehow that makes me feel our site is more legitimate. So by that criteria, I’d say popularity does lend itself to legitimacy as well. Although we have some very fine writing on MostlyFiction.com, I think most people would classify us as "talented amateurs."

What is your stand on paid reviews?

I assume by “paid reviews” you mean that the newspaper, website or blogsite is paying the writer for a review that they asked them to write and not the publisher paying for the review at the newspaper, website or blogsite. If so, then I think that people who get paid to write reviews have generally earned the right to be compensated. I like to read both professional and amateur reviews when I’m trying to decide on a book. I never think, “oh that person got paid so they must have had to say that.” A well written review will always tell you what works and does not work in a book. Even, if someone is writing a fluff review, the writer knows how to get a “didn’t like it” message out. Again, I think reading is subjective, so I don’t think it matters if someone is paid. A well written review is helpful, regardless.

I think it would be cool if I could pay our reviewers.

What about reviewers or review sites that charge authors and publishers for a review?

Interesting concept, but I would not do this; I think it would change MostlyFiction.com’s purpose. First, it seems that you would have to guarantee a large enough audience that you could ensure that the author or publisher was getting their money’s worth from this stealth form of advertising. The reviewers would then be required to write the review even if they hated the book, turning a passion into a job. And, finally you get into the ethical problem of whether or not to write an honest review. One of my first jobs out of college was to write “puff” articles on seacoast restaurants that bought advertising from the newspaper. As I say, there is always a way to write a review to get your honest opinion out (describing the tacky décor worked in one instance) but it still left me with a queasiness that eventually made me decide that the job wasn’t for me. So I think that ethically, I wouldn’t be up for charging – if I wanted to make more money I’d be more honest and sell ad space. Of course, this also makes me wonder whose reviews can be trusted if this is common practice. I feel so naïve!

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Mayra Calvani is a multi-genre author and reviewer. Her paranormal books include Embraced by the Shadows (romantic horror/vampire) and Dark Lullaby (atmospheric horror). She is also the co-author of the nonfiction work, The Slippery Art of Book Reviewing. Visit her blog, The Dark Phantom Review.
Keep reading for information and comments on this article, and add some feedback of your own!
Interview with Judi Clark of MostlyFiction.com
Published: June 29, 2008
Type: Interview
Section: Books
Filed Under: Books: Interview, Books: Nonfiction, Books: Reference, Books: The Writing Life
Part of a feature: The Slippery Art of Book Reviewing
Writer: Mayra Calvani
Mayra Calvani's BC Writer page
Mayra Calvani's personal site
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Comments

#1 — June 30, 2008 @ 17:50PM — c hoare [URL]

Some interesting differences in the way MostlyFiction works. I like the idea of having links to other review sites and author sites. It suggests someone visiting the site will find more detailed information on both book and author -- and the author will have more substantial exposure than a few quick paragraphs vying with hundreds of others for reader attention.

Chris H.

#2 — June 30, 2008 @ 21:05PM — A. F. Stewart [URL]

Great interview, it sounds like you are doing a wonderful job with your website. I loved the thoughts on including the "where" in a review, along with the "how", "what", "who" and "when." I hadn't really considered that.

#3 — July 1, 2008 @ 07:28AM — Margay [URL]

Wow, what an in-depth interview! Thanks, Judi, for sharing your thoughts with us. It was very informative.

#4 — July 2, 2008 @ 01:07AM — RG

If bad reviews are discouraged, what's the point?

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