Interview with Andrea Sisco of Armchair Interviews
Published June 25, 2008
Armchair Interviews also provides readers with written and audio author interviews. We’re branching out in our interviews and including industry professionals such as publicists, editors, agents and the like. While contests and give aways are not a big part of the site, we also do a number of those yearly. We try and keep up with and report industry news and let people know who has won the various writers’ awards.
But most importantly, we have grown to a point where our site is filled with information for readers, but it’s also a great place for author’s to be seen, because our readership continues to grow.
What promotional opportunities does your site offer authors?
We offer ads, audio author interviews and written Q&A interviews. They are really reasonable in cost, given our audience. We can provide an author with tailored packages to fit their needs and pocketbook. Connie and I are very conscious to remember that most authors do not have a huge promotional budgets. Contact us for promotional information.
We have authors, publishing houses and publicists that regularly work with us to promote their authors. Oh, and sometimes, for fun and to help, we'll do a give away for an author we feel strongly about. That's a freebie in conjunction with the author or publishing house.
Tell us about your new 'Audio Blurbs.' What are they and how can they help authors and publishers?
Armchair Interviews wanted to do something different to help promote authors. After some thought, Connie Anderson and I decided to record audio ads. This is like a movie trailer, but with the audio only. They are approximately one minute in length and if the audio interests readers, they can click on the book cover icon and purchase the book.
It’s simple, fun and unique. We’ve just enlisted several professional actors to help with the voice work.
I understand you're also an author with a mystery novel coming out soon. Tell us about that and how you find the time to write while maintaining such a demanding review site.
Yes, my agent recently guided me through the first time novelist contract. I am so happy that is done. Now I’m in edits. And I’m happy to report they were miniscule, but still demanded time. A Deadly Habit will make its appearance in 2009 and will be published by Five Star (a part of Cengage Learning).
I don’t know how I find the time to do all that I do. Perhaps I’m overly organized. But let me tell you, living in two different parts of the United States, having a large number of children and grandchildren, traveling, running Armchair Interviews, writing a mystery series and now coauthoring a Young Adult Fantasy series with romantic comedy author, Kathleen Baldwin is like negotiating a mine field, time wise. Frankly, I do what I can and to the best of my ability.
There is one thing I know for sure; there will not be a second Penelope Santucci mystery published exactly one year from the publication to A Deadly Habit because I’m just plotting it now. I also think that it is helpful to have a supportive and understanding husband (Bob Pike). He is the author of 21 business books, a professional speaker, runs our family consulting business and is the chairman of a non-profit faith organization, so he knows what a full schedule is and he pitches in and helps when needed.
- Interview with Andrea Sisco of Armchair Interviews
- Published: June 25, 2008
- Type: Interview
- Section: Books
- Filed Under: Books: Interview, Books: Nonfiction, Books: Reference, Books: The Writing Life
- Part of a feature: The Slippery Art of Book Reviewing
- Writer: Mayra Calvani
- Mayra Calvani's BC Writer page
- Mayra Calvani's personal site
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Comments
Lovely interview, nice observations. Good luck with the book and future projects.
Wow! You are a busy family, Andrea. Thanks for the great information. I'm bookmarking your site to visit again.
Another super interview, Mayra.
Beverly
Mayra, Thank you. Andrea, you are a very busy lady and I'm taking notes! I have your site bookmarked and will be looking into submitting my book I'm about to publish for an armchair review.
Joy
Another interesting interview that introduces me to a site I had not visited before, but will certainly do so again.
Chris H.






Andrea, I like your stand on the business and how you present yourself. I also like the idea of the audio blurb. That's clever.