OPINION

Patience Is A Virtue: Is Conventional TV Worth Saving?

Written by Werner Patels
Published May 02, 2008
page 1 | 2 | 3

The TV networks curse the day DVRs and DVDs were invented, and hold them directly responsible for their problems. That so many TV addicts have flocked to recording-made-simple gadgets or DVDs, however, is merely a symptom, but not the actual cause of conventional TV's decline. Clearly, there is something that keeps pushing more and more people away and straight to broadband downloads, DVDs, TiVos or video-on-demand and cable channels.

In the golden age of television, networks would produce about 39 weeks of original episodes, instead of today's 22. Back then, viewers actually got their money's worth, because they were not forced to sit through too many reruns, and, more importantly, their shows were not constantly shuffled around the schedule the way they are today.

In fact, not too long ago, television was "by appointment". People knew where and when to find their favorite shows, and they would all "meet" in front of their TVs, collectively, and then discuss whatever show they were watching around the water cooler the next day. Dallas was such "by-appointment television" (Fridays at 10pm). If Dallas were still on the air today, though, viewers would have a hard time finding it on the dial: one week, it would be on at 10pm on a Friday, then be shifted to, say, 8pm, only to end up on Tuesdays at 9pm for several weeks. This would be followed by an unexpected hiatus of three, maybe four, weeks, and then the show would reappear in its brand new timeslot of Mondays at 10pm.

This, essentially, is what is being done to almost all shows on all networks today. Viewers start watching a new show, but then "lose" it, because the network keeps playing peek-a-boo with them.

Also, during the golden years of television, network executives had a lot more patience. Even if a show did not quite perform as well as had been expected, they stuck it out and, if things really got too bad, canceled it at the end of the season. Today, however, a new show can be axed as early as a few minutes after its debut broadcast. Before long, viewers will tune in to a new show and, following the first commercial break, see a screen that says, "Unfortunately, viewer response during the first segment of this show has been unsatisfactory, which is why we have had to cancel it effective immediately. We will now fill the remaining 23 minutes of this broadcast with the national anthem on a loop."

page 1 | 2 | 3
Werner Patels is a freelance translator, interpreter, pundit and writer in Calgary, Alberta. He holds degrees in translation/languages and political science. Werner Patels is a Canadian citizen with an extremely international background: he spent many of his formative years in Canada, Austria and Britain.
Keep reading for information and comments on this article, and add some feedback of your own!
Patience Is A Virtue: Is Conventional TV Worth Saving?
Published: May 02, 2008
Type: Opinion
Section: Video
Filed Under: Video: Film and TV Business, Video: Television
Writer: Werner Patels
Werner Patels's BC Writer page
Werner Patels's personal site
Spread the Word
Like this article?
Email this
Submit to del.icio.us Save to del.icio.us
RSS Feeds
All RSS Feeds (240+)
Comments on this article
BC articles by Werner Patels
Video: Film and TV Business
Video: Television
All Video Articles
Werner Patels's personal weblog
All Opinion articles
All BC articles
All BC Comments

Comments

#1 — May 5, 2008 @ 17:02PM — Baronius

Good article. You're right that the networks' season is shorter, but also the individual shows are shorter. We viewers used to sit still, or go get a sandwich, during a 1-minute commercial break. Give us 4-minute breaks, and we'll pay money for devices that fast forward past them.

Network impatience is a problem, like you said. It has a secondary effect that networks don't think about. If the viewers hear that a show has no "buzz" or low ratings, they won't bother watching it, because they know it's going off the air soon. That kills shows with long story arcs. Network support for weak starters like Veronica Mars is rare. Instead you get shows like Kidnapped being cancelled quickly. It makes the viewer less likely to even bother with a first-season show.

#2 — May 5, 2008 @ 18:02PM — Ruvy

You wrote a good piece, Werner, but the boys in TV land don't want to know.

From the looks of things, they don't give a damn anymore. Considering the load of junk they have called "entertainment" over the last two decades, it's no surprise that viewers are voting with their fingers, being willing to pay a one time fee for the luxury of not having to sit through reruns and commercials.

Dig it. My kids get to watch Smallville once weekly - and we don't even own a TV!! And I never even buy the episodes!!

Want comments emailed to you? No spam, promise! Address:

Add your comment, speak your mind

(Or ping: http://blogcritics.org/mt/tb/76447)

Personal attacks are not allowed. Please read our comment policy.





Remember Name/URL?

Please preview your comment!

Fresh
Articles
Fresh
Comments