No one likes to feel like they're being ripped off. And when the Beatles eponymous album with the white cover (aka the "White Album") was re-issued multiple times — LP, white LP, Special Edition white LP, limited pressing special edition white LP, CD, special edition CD, etc. — it became a running joke among audiophiles. As new formats arose - CD, SACD, DVD-Audio - we knew: we're gonna have to buy the White Album again.

The same has been true for movies. I have owned Blade Runner now in four different formats: VHS, Laserdisc, DVD, and now Blu-ray Disc (I skipped the HD-DVD version). Well, Disney and Buena Vista feel our pain and are putting their money where their mouth is in the form of ten dollar cash rebates for those who buy the Blu-ray Disc version of a Disney or Buena Vista film they already own on DVD.

If you want to take advantage of this offer you'll need to maul your DVD and Blu-ray Disc cases, cutting out the UPC codes from the back of the cases and mailing these in with the rebate form included in the Blu-ray package, but hey, as Geddy Lee said to Bob and Doug MacKenzie in Take Off, "Ten bucks is ten bucks, eh?"

The promotion currently includes a select number of titles but this list has been expanded since January when it was first introduced. And it does help take the edge off when investing in a new format. Cheers to Disney and Buena Vista for helping to pave the path to a high definition future. I wish more studios would do the same.

Current titles included in the ten dollar rebate promotion include:

• Hidalgo
• Coyote Ugly
• Shall We Dance
• Unbreakable
• The Rookie
• The Chronicles of Narnia: The Lion, The Witch and the Wardrobe
• National Treasure
• Cars
• Con Air
• Crimson Tide
• The Rock