Search engine optimization (SEO) is one of those topics that straddles the border between science and voodoo. While everyone tells you that you must get your page to show up on the front page of a search engine if you want to have any shot at all at competing in the marketplace, there are as many roads to get there as there are vendors selling snake oil.

In Search Engine Optimization (SEO), Tony Wright tries to take away much of the mystery and give you the tools that you can use to succeed. In this video he presents the basics of SEO and guides you down the path to building keywords, writing for the search engines, and the basic optimization skills that will give you a better chance of creating a successful website.

Search Engine Optimization is divided into five classes comprising fourteen lessons. I will break this down by class.

"What is SEO" is a 30 minute class that begins with an explanation of exactly what SEO is, how it works, and how, by careful use, you can increase your site traffic by as much as 200%. Here you will get an overview of SEO techniques, find out what you are striving for as well as seeing what the differences are between natural and paid listings.

"SEO Basics" breaks down exactly how search engines work. In this 50 minute class you will see how information is retrieved from your page for the search engine's index, and what could prevent this information from being indexed, thus restricting your website's success. You will also examine what the parts of your HTML page are, and how they relate to SEO. You will find out about keywords, how to figure out which ones you should target, and how to optimize them to increase the traffic to your site.

"Site Structure Analysis" is a 50 minute class that will explain how to see if your site is structured properly so as to be found quickly and easily on a search engine. You have to make sure that it is easily navigated so that the spiders and web-bots can get all the way through your site. In this video you will learn about tools such as Web Link Validator to check for broken links as well as how to structure your URL to optimize your site.