OPINION

Sifting Through the Wreckage of the Writers' Strike

Written by Ray Ellis
Published April 04, 2008
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The fates of newcomers Terminator: The Sara Connor Chronicles, New Amsterdam, and Canterbury’s Tales are unknown at this point, but with American Idol, House and its Sunday night cartoon line-up, FOX really has no need to worry. I do think, however, that 24 may end up being a casualty of the writers’ strike. The series depended on momentum, and it lost it this year. Interest, I believe, has waned. On the other hand, Smallville and Supernatural have been renewed at CW, so anything’s possible.

At its height, the writers’ strike seemed a clarion call to revolution that looked poised to shake the studios to their core. But in the end, it was nothing but two factions nickel-and-diming each other. Now that the war is over, reconstruction efforts are centered on keeping that system in place. The writers are getting a bigger chunk of revenue from the ancillary markets, minuscule though that chunk is. What’s largely missing from the equation is any attempt to up the quality of programming across the spectrum. Instead, both the writers and studios are content to rehash the trite and true formulas with which they’re comfortable.

Admittedly, television ultimately exists as an advertising medium. Anything memorable that emerges from that is accidental. It’s all about demographics. Programs that sell product stay on the air; those that don’t, die. At least, that’s the way it worked before cable, DVDs, and online programming. The viewer now holds unprecedented power in shaping the future of the medium. Both the studios and the writers need to realize that the profits they battled over will be linked to a product that holds up to repeated viewings. Otherwise, they’ll find themselves in the same position as the record industry, commiserating about the good old days, when mediocrity was enough to hold sway over the populace.

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Ray Ellis is a freelance writer who has been dissecting pop culture and its effect on how we view ourselves for over twenty years, ruffling feathers and dragging unsuspecting pedestrians along for the ride whenever possible.
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Sifting Through the Wreckage of the Writers' Strike
Published: April 04, 2008
Type: Opinion
Section: Video
Filed Under: Video: Television, Video: Film and TV Business
Writer: Ray Ellis
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#1 — April 5, 2008 @ 20:33PM — Ray Ellis [URL]

By way of footnote, Monk and Psych, hugely successful on cable network USA, are "premiering" on NBC this Sunday. It will be reruns, of course.

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