Sifting Through the Wreckage of the Writers' Strike
Published April 04, 2008
The writers’ strike didn’t really alter the landscape of network television, unless you figure in the flood of game and “reality” shows left in its wake. Those were trying times, to be sure. But now that the dust has begun to settle, and the wounded sitcoms and dramas are limping into their abbreviated season finales, we can more clearly assess the damage the protracted war between producers and writers left in its wake.
Even before the strike began in November, the 2007-2008 proposed TV season was less than stellar. It was loaded with overly hyped shows that promised much more than they ultimately delivered. (Cane comes to mind.) On the other hand, it offered quirky nuggets like Pushing Daisies. In that regard, the strike was a godsend to viewers. It gave us a chance to take a deep breath, and decide for ourselves what may actually be worth our time.
The three-month strike ended in early March, and the networks are now trumpeting the return of scripted series with childlike abandon. All is well in TV Land once again, or so they’d have us believe. That pesky strike was only a minor diversion — a family spat, if you will. Family spats, however, lead to a realignment of hierarchies. And in the post-strike landscape, the networks are taking few bold steps. I’ve pretty much resigned myself to the idea that there will always be some incarnation of the ER, CSI and Law and Order franchises.
That said, it’s unlikely that network television is going to undergo a revolution anytime soon. With all the ancillary markets out there — cable, DVD, online and so on — even the most ill-conceived project will find a niche somewhere. Jericho fans mounted a massive peanut campaign to save the series on CBS, but failed to turn out in numbers to save the series. No matter — they knew the Sci-Fi Channel would give it the home they knew it deserved, if only in reruns. The most mind-bogglingly idiotic game show of all time, Deal or No Deal, has already found a rerun niche at NBC’s less than revered financial news cable offshoot, CNBC. Cable has become the dumping ground for series that couldn’t pull in mainstream ratings, where they can languish in perpetuity, bringing in enough viewers to keep the rabid fans happy while never posing a real threat to the networks.
- Sifting Through the Wreckage of the Writers' Strike
- Published: April 04, 2008
- Type: Opinion
- Section: Video
- Filed Under: Video: Television, Video: Film and TV Business
- Writer: Ray Ellis
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- Ray Ellis's personal site
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By way of footnote, Monk and Psych, hugely successful on cable network USA, are "premiering" on NBC this Sunday. It will be reruns, of course.