The most troubling part though is that never once was the dedication or commitment to “quality programming” brought up. That seems to be the biggest oversight in this plan. The idea of seeing short videos in five minute time frames with lesser video quality doesn’t exactly compare to a full length drama. I accept that TV studios and networks have to find creative ways to generate more revenue, or our viewing options will be reduced to all reality shows. Scripted shows are getting expensive. But none of these online initiatives delivered a message that studios like Warner Brothers are committed to delivering any quality programming, even if they end up turning a huge profit.

Despite Warner TV’s motivations behind embracing an online site, and the huge risks involved, I might give WB.com a try. Why not? Current programming options are weak, and I never did see Gilmore Girls. Maybe their strategy will work after all.