REVIEW

Ingredients for a Cocktail Revolution

Written by Ray Ellis
Published March 05, 2008

There’s something about uncertain times that prod us into appreciating the finer things life has to offer. It’s not that we turn a blind eye to the furies swirling all about us — indeed, we’re painfully aware it could end in a flash, or worse, loom taunting above us for who knows how long.

But we take solace in the idea that regardless of how it all turns out, we humans have somehow managed through the centuries to produce one or two things that will outlive us. We want to feel remnants of art, architecture, philosophy, and politics will still be here whenever aliens discover we little bipods once ruled this planet. Once we cut through all those platitudes, though, we want to be remembered as a people who lived well.

Given that, it’s hardly surprising that the cocktail culture has resurfaced. Whenever the world appears to be imploding, something in us screams, “This might be an appropriate time for a nice drink. What will you have?” It’s been a plot device of films from Casablanca to Titanic, and beyond. It’s been symbolic of victory celebrations since time immemorial. All political correctness aside, alcohol, in all its myriad forms, is inextricably linked to Western culture.

That’s not to imply Western Civilization is one big keg party — far from it. There’s a reason they’re referred to as “spirits” — if they’re not to be revered, they should be at least savored. It’s not going beyond the pale to guess that as many alliances have been forged, treaties have been negotiated, business empires have begun, and romances have blossomed as often over a well-considered drink as a pen, a sword or ring.

I was recently invited to review a trio of premium liquors that, while new on the market, uphold that tradition. They come from diverse regions — from Norway to Mexico to France — but they all offer unexpected pleasures.

Tequila, the first spirit distilled on the North American continent, is an often misunderstood liquor. Represented most often in pop culture as a favorite beverage of assorted renegades, and largely marketed as a party drink, it’s rarely viewed as a refined liquor, particularly in the United States. Here, it’s been relegated to shots and margaritas, usually made with mixtol (those mixed with agave and cane sugars) tequilas. It’s only recently that premium tequilas — those made with 100% agave — have made a major inroad in cocktail culture, particularly in California and Texas.

PhotobucketPartida Tequila is the latest entry in the rapidly burgeoning premium tequila market in America. It’s an estate-grown tequila from the heart of Mexico’s Tequila region, made from 100% blue agave, giving it a purity rarely seen in the current American market.

page 1 | 2 | 3
Ray Ellis is a freelance writer who has been dissecting pop culture and its effect on how we view ourselves for over twenty years, ruffling feathers and dragging unsuspecting pedestrians along for the ride whenever possible.
Keep reading for information and comments on this article, and add some feedback of your own!
Ingredients for a Cocktail Revolution
Published: March 05, 2008
Type: Review
Section: Tastes
Filed Under: Tastes: Food and Drink
Writer: Ray Ellis
Ray Ellis's BC Writer page
Ray Ellis's personal site
Spread the Word
Like this article?
Email this
Submit to del.icio.us Save to del.icio.us
RSS Feeds
All RSS Feeds (240+)
Comments on this article
BC articles by Ray Ellis
Tastes: Food and Drink
All Tastes Articles
All Review articles
All BC articles
All BC Comments

Comments

Want comments emailed to you? No spam, promise! Address:

Add your comment, speak your mind

(Or ping: http://blogcritics.org/mt/tb/74497)

Personal attacks are not allowed. Please read our comment policy.





Remember Name/URL?

Please preview your comment!

Fresh
Articles
Fresh
Comments