NEWS

Box Office Update 2/22-2/24: Vantage Point's Trailer Carpet Bomb Pays Off

Written by Chris Beaumont
Published February 26, 2008
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There was one other notable title in the top ten this week, marking its third trip to the top ten — There Will Be Blood (winner of two Oscars). Its gross slipped just 11% from last week as it climbed two spots to come in at number ten. This is one that is going to be remembered for a long time; make sure you see it if you haven't already.

Next week will see new competition from the oddly titled The Other Boleyn Girl featuring the pairing of Natalie Portman and Scarlet Johansson, the fantasy drama I know little about in Penelope, and the surefire number one film, the Will Ferrell sports comedy Semi-Pro.

Three movies dropped off the top ten this week: The Bucket List (11), 27 Dresses (15), and Hannah Montana/Miley Cyrus: The Best of Both Worlds Tour (16).

This WeekLast WeekTitleWknd GrossOverallWeek in release
1NVantage Point$22,874,936$22,874,9361
22The Spiderwick Chronicles$13,100,192$44,076,0432
31Jumper$12,708,768$56,264,3862
43Step Up 2: The Streets$9,605,703$41,238,0932
54Fool's Gold$6,554,284$52,717,4133
65Definitely, Maybe$5,217,775$21,814,8052
76Welcome Home Roscoe Jenkins$4,158,700$35,667,1153
87Juno$4,154,502$130,431,94812
9NBe Kind, Rewind$4,050,655$4,050,6551
1012There Will Be Blood$2,687,229$35,112,5579

Box Office Predictions Recap


A lot of overestimations this week, and a lot of poor placements. Vantage Point was the only sure thing. As for the rest? Well, with the returning films it was easy to tell the general area they were going to land in, but what they would end up with was the tricky part. For example, we all knew that Jumper was going to drop north of 50%, but who would have predicted the mere 30% drop for The Spiderwick Chronicles to retain its number two slot?

As for the new releases, I am surprised to see neither Witless Protection nor Charlie Bartlett in the top ten. I thought the former would be a shoo-in for the low end, although I am glad it didn't make it. As for Bartlett, I thought the theater count would be able to push it to the top ten; hopefully word of mouth will help it as it is actually pretty good and it is most likely hurt by the R rating, although I wouldn't want anything cut.

Here is how the field matched up:

ActualPredictionTitleWknd GrossPrediction
11Vantage Point$22,874,936$22 million
32Jumper$12,708,768$16 million
23The Spiderwick Chronicles$13,100,192$12 million
44Step Up 2: The Streets$9,605,703$11 million
65

Definitely, Maybe

$5,217,775$8.5 million
56Fool's Gold$6,554,284$7 million
97Be Kind, Rewind$4,050,655$5.5 million
148Charlie Bartlett$1,836,256$4.5 million
79Welcome Home Roscoe Jenkins$4,158,700$4 million
1310Witless Protection$2,116,692$4 million

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Christopher Beaumont spends much of his time writing about entertainment when he isn't sitting in a movie theater. He is known around the office as the "Movie Guy" and is always ready to talk about his favorite form of entertainment and offer up recommendations. Interests include science fiction, horror, and metal music. His writings can be found at Draven99's Musings and Draven99's Media Center.
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Box Office Update 2/22-2/24: Vantage Point's Trailer Carpet Bomb Pays Off
Published: February 26, 2008
Type: News
Section: Video
Filed Under: Video: Film and TV Business, Video: News
Part of a feature: Box Office Update
Writer: Chris Beaumont
Chris Beaumont's BC Writer page
Chris Beaumont's personal site
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