Or his equivalent. Never, unfortunately. Jack Black has obviously reached a monetary level where he can do poorly written films like this as pet projects for what he sees as "art's" sake. I missed the art somehow. 

Cleverness and timing are what make Jack Black great. In this movie, there is nothing clever apart from the making of the "Sweded" videos. A movie where Jack Black simply makes homemade remakes would be quite funny, but in this context it is decidedly not. My friend told me I was too hard on the movie so I put that in as a caveat. I have a feeling a lot more people will see this movie the way I have. But for those like my friend who are not as critical of plots as I am — again, I will note clearly that I am not a Michel Gondry fan, so take that into consideration when you decide to pass or pay on this movie.

From the shop owner to Mike to Jerry, the characters are only as likeable as you relate to them and my subconscious kept telling me they could never exist (possibly suspending disbelief is part of the allure of Gondry films?)

I went and saw this movie knowing it would be funny. I won't be so sure with Jack Black's next venture. Notwithstanding, Nacho Libre was so funny that I will still hold out strong belief, and hope. 

My Final Word: Unbelievable plot and characters, odd and quirky, but may appeal to die-hard Michel Gondry fans.