And, this is where the film’s central conflict works best. Daniel and Eli Sunday are rivals throughout the film. In the beginning of the movie, that rivalry sears the screen with its intensity. When Daniel passes over Eli to bless the well, you just know shit is going down. Eli is steaming, but can’t say anything, and Plainview is laughing beneath his genial mask.

Things build to the film’s strongest visual set piece, the fire at the well. This is another visceral moment, with H.W. nearly getting blown off the derrick by the force of the oil. There are some beautiful shots of men running to put the fire out as burning oil gushes into the air. The sequence is intense and a wonderful piece of visual spectacle. There are few sights more dazzling than that fiery oil erupting into the sky as the derrick burns. When Daniel abandons his son to go back to the derrick, we know everything we need to know about him. His great accomplishment in the town is burning, everything seems to be falling apart.

At this point, I was liking the film, but not loving it. It was in a position where a strong ending could make it into a masterpiece. Unfortunately, nothing late in the film comes close to matching the intensity or visual spectacle of the burning derrick sequence. That should have been the end of the film. As a visual symbol of Plainview’s destruction, it’s perfect, we don’t need to see any more.

The rest of the film is a series of events that don’t really build to anything. Stuff happens, but I never got the strong sense of forward momentum that the film had at the beginning. This wouldn’t necessarily be a problem if the characters were interesting in and of themselves, but they’re just not. The biggest danger when making a period film is to treat the characters like an alien, unknowable people. These characters are bound by artifice and I have no sense of them as people like you or me. They exist in a kind of mythic world that doesn’t feel emotionally real.

The best period films, like The New World or Marie Antoinette, manage to make the characters emotionally relatable. In The New World, the filmmaking itself conveys the universality of the emotions. The shots cut through the artifice of period speech and bring emotion to the fore. Here, Anderson’s style is less overt than what he used in his previous films. I love the breaks from realism of his previous films, the singing sequence in Magnolia, or the lens flares in Punch Drunk Love. They are not real in the sense of something that would happen in our world, but they let us engage with the characters in a way that just showing events cannot.

This film is well shot, but it doesn’t do a good job of making great cinematic moments. Much like No Country for Old Men, I can’t really fault any of the cinematography, but it didn’t hit me like a good movie should. The film flirted with Malick’s style a lot, even using Jack Fisk as production designer, but comparing the movie to Malick makes its failures clear. Malick creates an intensely subjective cinema, one where you’re absolutely drowning in feeling and beauty. Here, you’re always at a distance from the emotion, the filmmaking doesn’t draw you in.