OPINION

Jesse's Sensible Political Program

Written by Jesse Miksic
Published June 25, 2007
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Even in more radical circles, the "find a principle" position makes a critical difference. Fighting for a pet cause... gay rights, religion in schools, workplace feminism... is a positive political side-effect of reaching LEVEL 2 and discovering a political principle you can take personally.

For instance, here’s a fascinating letter in Salon magazine, an explosive response to a rather silly advice letter, demonstrating a commitment to a principle. As radical as it reads, it also resonates with certainty and commitment: Is It Okay to Wear a Sexy Tank-Top to Work?

Whether it’s "Transparency" (one of Barack Obama’s noblest battles, in my opinion) or social liberty in the modern workplace, you’ve got to believe in something to be a political agent.

And that’s how you reach LEVEL 2.

LEVEL 3: Find an engaging way to communicate those principles

Okay, so in LEVEL 1, you cleared some ground. In LEVEL 2, you built a tower. Now, in LEVEL 3, it’s time to build a road.

Like, to other towers. Or maybe it’s time to have a party in your tower. Whatever. At any rate, it’s time for some outreach. And this is a big, difficult job, not something I’d demand of every citizen, by any means.

In fact, this is such a difficult job that I’m hesitant to give any but a few people credit for achieving it. Contemporary politicians certainly aren’t creating any "engaging communication," which is why this whole country has lost interest in politics. The right is trying, at least... setting up media spectacles to appeal to the hearts and human emotions of its constituency. If it didn’t look so artificial, and didn’t alienate so many moderates, I would call it good political marketing, almost LEVEL 3 material.

Leftists? Not doing so well at engaging the public with communication. Obama’s podcasts are heartfelt and media-conscious, but they’ll only appeal to the already-convinced. The articles I’ve cited above? Great fodder for debate, but not the type of thing you’d want to give to someone tottering on the partisan divide, because there's no hook for anyone but already-converted leftists with too much free time. And I certainly wouldn’t give this essay credit for being an "engaging communication of principles," either, since I’ve probably already lost most people who started reading it, 1,400 words ago.

But there are shining examples of engaging political communication throughout history, and lots of them are on the left. So much political progress has been driven by LEVEL 3’s: Martin Luther King Jr, Malcolm X, George Orwell, and Michael Moore. These were communicators who could move people and give ideas the authenticity and polish they needed to take hold in the public sphere.  Though you may not even know his name, Tony Schwartz is the epitome of a successful principled communicator working for the left. He was one of the most effective marketing geniuses in modern media, and he was a man who worked with real political and social principles: non-proliferation of nuclear weapons and the influence of glamorized smoking, in particular.

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Jesse's Sensible Political Program
Published: June 25, 2007
Type: Opinion
Section: Politics
Filed Under: Culture: Media, Politics: Elections and Candidates
Writer: Jesse Miksic
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Comments

#1 — June 25, 2007 @ 16:04PM — Lumpy [URL]

Or...you could just stop being a leftist tool and develop some common sense.

#2 — June 25, 2007 @ 17:14PM — Jesse [URL]

Woah. I wrote "Mythbusters" instead of "Adbusters." Wonder if I can fix that? Or keep anybody else from noticing?

#3 — June 26, 2007 @ 04:04AM — Ruvy in Jerusalem

Jesse,

Nice job in laying the groundwork for an intelligent discussion.

Your post is terribly Amero-centered - which keeps me from commenting too much, because much of what I would say is based on the reality about me in Israel rather than the one in which you attempt to survive.

But much of what you say could well be applied to the leftist press here. Unfortunately, since most of what they write is in the character of ignoramuses spouting their "wisdom" around a kiddush table while half drunk on schnapps and wine, it would leave pages and pages of blank space in the leftist vehicles here like Ha'aretz, Ma'ariv and Yediot AHronot, not to mention the Jerusalem Post and Jerusalem Report, Unfortunately this also includes the scads of right wingers who have nothing to say and think they know it all...

Your advice about "stop bitching" is sound but impractical in this country. The only way to get a politician to pay any attention to you here is to resort to violence (if he is pushing your cause, it means he already agrees with it and you are the useful idiot standing in the hot sun making his points for him - or he has paid you to stand in the hot sun to make his points for him).

This is why the "pride parade" in Jerusalem last year was reduced from a parade of orgy celebrators to a "rally" in the Giv'at Ram campus of the Hebrew U., and this year, it went on almost as scheduled. The angry Hareidi "men in black" were called off by their rebbes, who instructed them to stay away. The thing that impressed the national government (including the police commissioner) last year was the threat that hundreds of police would wind up in hospital in protests and riots. This year, the government and Open House, not facing this threat, felt free to give most of us the middle finger and shove this travesty down our throats.

Your advice about defining one's ideas is also very practical. If you look at my articles here, you will see that many of them are devoted to just that. You don't have to like what I stand for, but I've followed your ideas - even before you set them out.

#4 — June 26, 2007 @ 12:05PM — Treff

I agree with Ruvy that this analysis is America-centric. In Russia, my former home-away-from-home, the trouble was to get people to care in the first place.

Yet lets look at this from an American perspective. I think it poses a good framework from which to approach political issues. Keep in mind, there are different types of "bitching" each with different ends. There can be beneficial bitching, but that has many caveats which I will bring up a little later.

First, I would like to thank Lumpy for providing a perfect example of Jesse's first point. It serves no purpose other than to abase the frame of the debate. It offers nothing new, only allowing Lumpy to massage his various complexes under warm fuzzy anonymity.

The "bitching" that can be beneficial can only be the beginning of the paragraph. Saying "x sucks!" contributes nothing. Saying "x sucks because of these well reasoned arguments" provides a little more insight, but still doesn't live up to its potential. Saying "x sucks for these good reasons, and HERE'S what we should do about it" is the way to go. The very concept of a suggestion implies that there is something that isnt great or could be better. I imagine Jesse has that in mind in his steps 2 and 3.

But that is hard. It requires people to figure out what they really think is important and go out on a limb by suggesting something that might not work. Destroying is easy; building is hard. But if we are going to fix the state of political discourse (especially on the web, Mr. Lumpy), we need to start offering solutions as well as problems.

#5 — June 26, 2007 @ 12:25PM — Jesse [URL]

It's true, this is pretty America-centric. I'm currently concerned, more or less, with the media climate and the changes of "democratic discourse" that have been shaping my own experience of politics, here in Washington and NYC.

I guess there are both benefits and drawbacks to this approach. On one hand, I think it cuts through a lot of the bias and cynicism and sensationalism and partisanism you get from mass media and popular preconceptions. On the other hand, it leaves me a little ideologically isolated, as both Ruvy and Treff have pointed out.

I think you can see that in my thinking, too... these suggestions are framed by the ubiquity of mass media and the Intarweb.

Re: bitching... I think the main thrust of that point was to advocate for a more positive (shall I even say progressive?) climate in America. It's awesome to be enthusiastic about your political principles, but that doesn't necessitate partisan hatred. Of course, there has to be some clash over these fundamental differences, but I'm tired of our bad collective habits of discourse.

I'm sure you're right, Ruvy, that your posts are constructive, because this comment was obviously coming from a constructive place. Thanks for the contributions, Ruvy and Treff.

#6 — June 26, 2007 @ 19:28PM — Zedd

Jesse

Great article. Start a cult and I'll join :o)

I would substitute #2 for #1 and place them in that order.

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