Interview with Lisa McKay, Executive Editor of BC
Published May 11, 2007
While I understand the reasons that many people have for remaining anonymous online, I do believe that a false persona makes it easier to say things that one might not say when using one’s real name. The faceless nature of the Internet makes that easier anyway – even when using a real name, I think many people say things to faceless strangers that they would never dream of saying in person. Accountability online is certainly a different animal than it is with print media, or with television or radio journalism. This is still in many ways the wild, Wild West, and I think one probably has to work a bit harder in the blogging arena to build up a reputation and to build trust among one’s readership. Once you’ve built up that trust, it doesn’t matter if you’re using a pseudonym or not – you maintain integrity the same way you would if you were using your real name, by doing your homework and being honest.
Blogcritics has grown exponentially over the past three years from a small fringe Internet outpost to a relative decent size media outlet. Tell me about some of the key inflection points in this journey – as you see them.
Certainly the biggest change was when we went from a self-publishing site where anyone could publish just about anything they wanted to, to what we have in place right now, where every piece that’s published has been edited. We work very closely with our writers to make sure that we publish polished and well-written pieces while still retaining that which makes us unique, which is our multitude of voices. Our strength has been our continued refusal to homogenize what we do – writers find it easy to feel at home here because we don’t have an editorial “voice” in any of our content areas – we ask our writers to be excellent, but other than that, we ask them to be themselves. I’m not sure there are many places with a readership as big as ours that can offer that.
Blogcritics is trying to create the norms of running a media organization on the fly. The key policy decisions – open commenting, open attitude towards accepting new writers, etc. – tell me about the behind the scenes struggle that has gone on around them and the kind of ethical questions that you have had to deal with to come to this place.
We’ve certainly had our share of policy discussions about the open comments policy. As is the case with every site that allows open comments, we get our fair share of flakes and cranks and just plain ugliness. We have yet to come to the point where we squelch that in favor of having more civil conversations, and I think that’s another area where we’re unique. We do have a comments editor who applies our very liberal comments policy with a very gentle hand, and I think that’s about all the control we’re going to have on that for a while. Our open attitude toward accepting new writers seems to work very nicely now that we have editors in place. People are either excited about the challenges and take advantage of the opportunity, or they leave because they don’t make the cut or they don’t want to put in the work. In either case, that works to our advantage, and it’s raised the level of our writing tremendously. BC’s growth has been a really organic process, at least from my vantage point. There have been growing pains to be sure, but we move past them pretty quickly.
Perhaps this current place is not the final resting place of this ongoing change. Tell me about your vision of Blogcritics.org for the future?
- Interview with Lisa McKay, Executive Editor of BC
- Published: May 11, 2007
- Type: Interview
- Section: Culture
- Filed Under: Culture: Media
- Writer: Spincycle
- Spincycle's BC Writer page
- Spincycle's personal site
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Comments
Lisa's son is also a Blogcritic, as it happens!
Great interview, thanks for this, Lisa and Spincycle.





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