OPINION

Picking Through the Pickings on Free Comic Book Day

Written by Bill Sherman
Published May 11, 2007

Well, this year's Free Comic Book Day (May 5th) has come and gone – and over at Acme Comics in downtown Normal, IL., owner Jim had decided to emphasize the major companies and kid-friendly titles on the freebie shelves this year. Having visited Acme during each of the previous FCBDs and seen the predominance of kids and their parents crowded into the shop, though it also meant that some of the works I wanted to see (Eddie Campbell's The Train Was Bang on Time, Fantagraphics' Unseen Peanuts) weren't part of the selection. Wound up with fourteen books, though, so let's take a look at my haul:

  • Amazing Spider-Man Marvel: With Raimi's big sprawling moneymaker already smashing moneymaking records, no surprise at all to see that one of Marvel's freebies is an "all-new Spidey adventure" by Dan Slott & Phil Jimenez. The real surprise resides in the fact that Slott's one-off original story isn't a complete wank-off (he even makes a decent self-referential joke alluding to the fact that this year's FCBD came on Cinco de Mayo): a simple tale of our hero distracted on the way to his Aunt May's birthday by a carjacking. A few attempts at continuity with the main storyline don't work as well as they could (e.g., the appearance of the red-headed superheroine Jackpot is particularly puzzling), but in general this reads like the kind of engaging throwaway you might've gotten in the old days between big multi-part super-villain stories. A good way to start, though the teaser for the upcoming AS-M #544 tacked onto the back of the book was too brief to really grab me.

  • Bongo Comics Free-for-All! (Bongo): Every year when I pick up the new Bongo selection, I think, "I've gotta read more of these books from the Line That Matt Groening Built." Then I forget about my resolution until Halloween when the Treehouse of Horror annual appears. This year's entry has a fine and funny Evan Dorkin-scripted opener and a few lesser pieces featuring the Futurama gang and Ralph Wiggins (the Wiggins piece is the biggest disappointment since it never really captures that character’s surreal stoopidity). Still, it's an enjoyable little freebie: I should check more of these Bongo books out this year...

  • Family Guy & Hack/Slash (Devil's Due): Definitely an odd pairing: this Teen Readers two-fer provides an unfunny strung-together set of FG vignettes and the opener to what appears to be a gory horror series centered on a heroine hunting down bloody serial killers. The latter does one of the standard FCBD ploys: give the reader half of what'll be the first real issue in an attempt to hook 'em into paying full price for a comic that they've already half read. I'm a little curious about this 'un (I'm a sucker for a good matronly killer lunchlady), but since they also tell me it's gonna be a "major motion picture from Rogue Pictures," maybe I should wait for the video?

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Bill Sherman is a mostly harmless pop culture nerd who can either be found at the Pop Culture Gadabout blog or in his capacity as Comics & Graphics Novel review editor at this here site. He once wrote a history of underground comix for a Spanish comics encyclopedia - which he can no longer read since he lost the original manscript and can't read Spanish.
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Picking Through the Pickings on Free Comic Book Day
Published: May 11, 2007
Type: Opinion
Section: Books
Filed Under: Books: Comics and Graphic Novels, Books: News
Writer: Bill Sherman
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Comments

#1 — May 11, 2007 @ 05:56AM — Robert [URL]

Free comic book day - Yay! What a great day!
New Gumby comics? Gumby is getting around.
It's a Gumby Party!

#2 — May 11, 2007 @ 10:41AM — G. [URL]

Good selection.

By the way, there is a Web site that you can check out called WOWIO (wowio.com). They have free comics in electronic form available all year, not just one day. :)

#3 — May 11, 2007 @ 15:28PM — Kaonashi [URL]

How odd that Free Comic Book Day would coincide with Cinco de Mayo.

#4 — May 11, 2007 @ 16:36PM — Bill Sherman [URL]

Each Free Comic Book Day has been scheduled to take place on the first weekend of a Big Comic Movie (this year's, of course, being Spider-Man 3) - on the as-yet-unproven theory that the two events will feed off of each other. This year's Spidey flick had its weekend debut on Cinco de Mayo: not as inconvenient for retailers as the summer FCBD was held on a July 4th weekend to align with that year's Big Superhero Movie . . .

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