Q: What's the Greatest PR-Related Stunt Involving e-Bay?
Published April 16, 2007
A: Sure, there have been celebrity-laced goods like rapper Eminem's childhood home that went up for sale on the site. There has been fake stuff as well — like the time a fan tried to make a statement by posting the heavy metal band Metallica's integrity up on the auction block — but that hardly matches the degree of audacity we're talking about.
The greatest PR stunts we've ever witnessed on e-Bay are the shenanigans of GoldenPalace.com - specifically, the way get some real bang for their advertising bucks by simply wasting it on weird stuff at eBay. For what it's worth, they seem to pull in a whole lot of free press.
In June 2005, for instance, the company paid $10,000 to Karolyne Smith, who auctioned off her forehead as ad space (it's since been branded with a GoldenPalace.com tattoo). That's just one of their many golden purchases.
Some of the company's less cruel, but equally press-worthy acquisitions include a VW Golf that formerly belonged to Pope Benedict XVI ($233,424.72) and, in keeping with the Catholic theme, a 10-year-old grilled cheese sandwich bearing the likeness of the Virgin Mary ($28,000).
- Q: What's the Greatest PR-Related Stunt Involving e-Bay?
- Published: April 16, 2007
- Type: News
- Section: Culture
- Filed Under: Culture: Advertising and Marketing, Culture: Business and Economics
- Part of a feature: mental_floss Question of the Day
- Writer: Mental_Floss
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