Did you approach it differently from a song writing perspective?

Nope, not at all. I just wrote the songs. It's just that I had the opportunity in Canada to invite some other players to realize them, to give them a bigger format. So, no, I didn't approach them any differently. I just wanted to make an album with a full band, and these were the songs I had and the players I wanted were around.

This album in on your label, Wild Whip Records. How do you handle wearing both the artistic and the business hat?

To me that comes very naturally. It's just the business side of things is something I have a little bit of a knack for. It's definitely a balancing act, but in general I've always been oriented that way toward my career, in terms of handling the business aspect. So, for me it's just very natural. As long as one manages their time effectively, it can be done.

It must be very time-consuming?

It can be very time consuming and you always have to remember what the goal is, which is the music. The business has to be there, but there is no business if there is no music. You have to have your priorities right.

So, you really have to block out your time?

Right. It's a challenge, especially as this album starts to take off. There're a lot of things I'm involved with trying to establish myself in Canada. There are a lot of things that require my attention. I'm learning time management; it's something one can always get better at. You can always invite other people onto the team and delegate so that you can make sure you are doing the things you need to do. You can let those other people do things that maybe you could do but it's not the best use of your time.

Are there certain artists you watch to learn how they market themselves?

No, not particularly because I actually look at other business and watch their trends.

Do you mean outside of the music industry?

Yes. I find that looking at other businesses, like what internet startups have done in the last fast years, is helpful. Or Fortune 500 companies, I read a lot of books and follow what the Fortune 500 are doing. I just have more of interest in business outside the music business. Not that I'm not aware of the music business, I'm very aware of what's going on there. I read a lot about it and go to a lot of conferences on the music industry, but I tend to take my cue from the quote un-quote Wall Street business world or the internet startup world.