NEWS

The Future of Sports Broadcasting is Alternate Audio

Written by Craig Lyndall
Published March 20, 2007

This weekend, when I was watching the Buckeyes almost blow it against Xavier in the NCAA tournament, there was a point in the game where I just put my headphones on and I couldn't possibly listen to the CBS announcers anymore.

"Xavier has been saying that they WANTED Ohio State and now they HAVE THEM."
This was the climax of the story arc that was chosen for this particular game. Other storylines were based on geography.

Did you know that Ohio State coach Thad Matta used to be the coach at (Dun DUN DUNNNNN!) Xavier?

Did you know that not only was the game in Lexington Kentucky, but that Cincinnati (Xavier) is about 85 miles away and Columbus (Ohio State) is about 180 miles away?

Meanwhile (to finish the geographic triangle) did you know that Columbus is about 100 miles away from Cincinnati?

ENOUGH!

I thought this was supposed to be a basketball game. Who cares about all these storylines? It certainly isn't the players playing. They might occasionally give lip service to these types of things in the days leading up to the event, but once that opening tip-off happens, do you really think it enters their minds? They are too busy trying to remember what to do on motion offense or helping zone defense.

Don't get me wrong. I understand why CBS and other networks pump up storylines for their broadcasts. They don't do it for people like me, because they know that I am going to watch the game regardless. They are trying to capture an audience that doesn't naturally respond to the idea of watching sports. They want to grasp an audience that might be intrigued by a storyline that can be served through this lens of drama that they loosely place around the ups and downs of a normal basketball game.

That doesn't mean that I need to sit there and listen to all the histrionics that they are using to increase the level of suspense. I already have that level of suspense. Now you are just disgusting me. As a result, I can't tell you anything that the announcers said during the last five minutes of regulation or the overtime period. I had my headphones on. Unfortunately for CBS I also can't tell you anything about the commercials that were played during that time.

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Craig Lyndall rants, raves and writes other stuff at FilteringCraig.com and at The Cleveland Sports Curse
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The Future of Sports Broadcasting is Alternate Audio
Published: March 20, 2007
Type: News
Section: Sports
Filed Under: Sports: Basketball, Culture: Media, Sports: College
Writer: Craig Lyndall
Craig Lyndall's BC Writer page
Craig Lyndall's personal site
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