REVIEW

Periodically Speaking: Two Mags for Women with Careers

Written by Ed Rust
Published February 19, 2007
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And yes, there is an astrology column! February 14 through March 8 are "challenging days for business," so hunker down.

Working Mother is a magazine with a decidedly different orientation: it describes itself as "the only magazine for balance seekers." Achieving that delicate balance of family and working life is the theme of this New York-based magazine, which gets a lot of press for its lists of the best companies to work for if you're a mother. Working Mother is published nine times a year.

A read of the February/March issue shows that Working Mother is more along the lines of a traditional women's and parenting magazine, with the difference that its articles assume the reader is a bit more tired and harried, and perhaps guilt-ridden for unavoidable neglect of children and hubby. She's also assumed to have substantially more disposable income.

The sex article in the issue is the classic tale of the working mother who compiles a list of things to do that day, including "have sex." But it's on the bottom of her list, probably never to be checked off as completed. If her husband were to keep such a list, writer Lisa Armstrong says, "have sex" would probably be close to the top. She offers a sad statistic from Working Mother's survey of 800 working moms: 22% report they have sex fewer than 12 times a year. Armstrong explores some of the reasons that working mothers avoid sex, and suggests a few ways to get back in the swing.

There's a nice feature in each issue called "Learning Curve," with separate pages dealing with problems of children of different ages. For children under two, the topic in this issue is an unhappy child in day care. In the 3-5 years section, it's how to deal with a child's intense attachment to one parent. For those with children 6 to 10 years old, you'll get tips on how to be at your best for a parent-teacher conference. And if your child is 11 or older, you'll be gently prodded to play more with the kid.

You'll also find recipes (length of cooking time is an important factor), descriptions of family-oriented resorts and profiles of interesting working mothers, such as actress Marlee Matlin.

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Ed Rust runs MagSampler.com, an Internet newsstand of hundreds of magazines on all subjects. MagSampler.com offers sample copies of any of its publications for $2.59 each. Publishers use MagSampler.com to get copies into the hands of potential subscribers.
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Periodically Speaking: Two Mags for Women with Careers
Published: February 19, 2007
Type: Review
Section: Books
Filed Under: Books: Magazines, Books: Women, Culture: Society
Part of a feature: Periodically Speaking: Magazine Reviews
Writer: Ed Rust
Ed Rust's BC Writer page
Ed Rust's personal site
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#1 — February 21, 2007 @ 20:50PM — Natalie Bennett [URL]

This article has been selected for syndication to Advance.net, which is affiliated with newspapers around the United States. Nice work!

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