Something is terribly wrong. Are we the only ones that can see it? Are we the only ones who care? Is anyone going to do something? Let me explain.

When we came back to Canada after a several year hiatus in South America, we made a brief visit to our favorite brew pub with a couple of friends. To our horror, one of them ordered a low carb beer. What? Was what we were hearing true? Has North American culture gone mad? Perhaps it was still the jet lag? Perhaps our ears still needed to adjust from Spanish back to English? But no, sadly, it was very true. The low fat, low carb propaganda bullet had struck again.

Well, you can imagine our embarrassment, but what could we do? After all, they were our friends. Then we started to realize that we're in fact surrounded by infected people. People who were trading their India pale ales and stouts for low carb beers, and right there on the table in front of us was even a low fat, low carb menu.

In the grocery stores we noticed how real food (yes, food as nature intended - sorry kids, but pizza pops are not real food), had been replaced by food PRODUCTS, many of which came with government approval labels, trying to convince us how healthy they are. Hmm… funny there were no such labels to be found on the few natural and real foods that we found left in the store, the fruits and vegetables. Something is terribly wrong. Are we the only ones that can see it? Are we the only ones who care? Is anyone going to do something?

Yes, we are going to do something and we want you to join us. It’s about time we fight back, stand up for real food, real beer, and good health. But first, we need a motto, so here it is folks, are you ready? Brace yourselves, it’s going to be a good one: “Full Fat, Full Flavor, Full Health”.

There you have it. Catchy isn’t it? You see, what we are going do is to eat REAL food with all the fat and all the flavor, but just eat LESS (insert our usual minimalist ranting here…). Self-control is the answer, not all the fat-free chocolate cake you can eat.

And while we're on the subject: Sorry people, but you CAN taste the difference - low fat Fettuccine Alfredo does not "taste the same”. People just agree with you because you have so little body fat, and they're afraid to rattle your cage.

Well, there you have it, that’s our solution to the problem. Repeat after us: “Full Fat, Full Flavor, Full Health”. Now don’t you feel better already? Stay original… it’s only natural.