OPINION

Serving Up the Super Bowl

Written by Ray Ellis
Published February 04, 2007

I'm pretty sure my disinterest in American football stems from having my collarbone broken cleanly in half when I was running the ball during an eighth grade skirmish. I had no idea that running fast could inspire that kind of aggression from the opposing team. Having gone through that at an early age, it's been a wee bit difficult for me to sympathize with pro players who take off weeks over a sprained pinkie.

Once a year, though, I join with millions of other Americans to vicariously celebrate our fixation with the art of pummeling a guy who's just trying to make it from point A to point B while carrying a vaguely egg-shaped ball. I'm talking Super Bowl here. And yeah, I tune in mostly for the commercials. I freakin' love seeing the uncut versions of the advertising world's vision of what's going to rock our world in the coming year. It's a perverse pleasure, I admit, since MadAv rarely synchs with its target demographic in these lavish spots. But I like imagining how they pitched them to their clients in the first place.

Whether you're a couch potato quarterback or a clueless copywriter wannabe is irrelevant. What makes Super Bowl Sunday the most important unofficial national holiday in the calendar is the food. It's the one day of the year that we not only guiltlessly gorge on food and drink, but are actually encouraged to do so. This is not a day for carefully thought out dinners symbolizing thanks or penance. No, on Super Bowl Sunday, silverware is replaced with paper towels, and the only glassware you'll find are beer bottles. It's our annual homage to our baser instincts. We gather together in the dead of winter to feast and boast with reckless abandon, shouting to the heavens (or at least our neighbors) in praise of warriors who were only weeks ago our rivals. In short, it's a par-tay of the first degree.

Rites of this magnitude require a bit of attention. Mind you, I said a bit. While ordering in for pizza was ample in earlier days, the Super Bowl has taken on a life that requires at least a hint of a personal touch. It needn't be anything fancy — in fact, that would be just wrong given the context of the party. Burgers won't work — grilling takes too much time away from the event, and homemade party trays require, for want of a better word, lots of labor. I Googled Super Bowl recipes, and found a wealth of totally worthless information — unless June Cleever is preparing the feast.

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Ray Ellis is a freelance writer who has been dissecting pop culture and its effect on how we view ourselves for over twenty years, ruffling feathers and dragging unsuspecting pedestrians along for the ride whenever possible.
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Serving Up the Super Bowl
Published: February 04, 2007
Type: Opinion
Section: Tastes
Filed Under: Tastes: Food and Drink, Sports: Football (American)
Writer: Ray Ellis
Ray Ellis's BC Writer page
Ray Ellis's personal site
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Comments

#1 — February 4, 2007 @ 11:38AM — Sports Bettor [URL]

nachos and skins in my house today.

#2 — February 4, 2007 @ 15:36PM — Ray Ellis [URL]

Nachos are a good choice. I assume you have plenty of jalapeno slices for them. And please tell me Velveeta is not involved!

#3 — February 6, 2007 @ 10:24AM — Nancy

According to some government agency, Christmas is when some merchants take in over 75% of their annual sales. I wonder if the Superbowl is when junk food makers take in over 75% of THEIR sales! Judging from the shopping baskets overloaded with chips, tortilla chips, pretzels, dip, soda, beer, & anything else that is guaranteed to clog arteries, add pounds, & confer bad skin, I'd say the answer is a definitive 'yes!'

However, I dispute that for Americans, the Superbowl is the only time of year we "gorge without guilt". We also seem to find excuses to do this July 4th, Labor Day, Thanksgiving, Christmas, & New Years.

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