Q) You bring out a variety of points that dismantle nearly all of arguments that Friedman makes in the book. What, according to you, did Friedman get right in his book? What does he get about global economic regime?

RA: The main thing Friedman got right was that there is a need for a book on globalization that can reach the general population. Unfortunately, his book misinforms the public. We could not find a single falsehood in Friedman’s book. What he wrote, he mostly got right. But it’s what he didn’t write — it’s what he left out — that makes the book so problematic. There’s little more in his book beyond being a cheerleader for unfettered corporate globalization. And its important to recognize that, in some sense, this globalization stuff he writes about really does seem to work; if you consider that if four average blue-collar Americans join Friedman at a bar, the five of them, on average, would be a group of millionaires. As some of our politicians like to remind us, America is the economic envy of the world, and similar statistics to the bar scenario prove them right. That’s right, eh?

Q) Thomas Friedman started of as a successful Middle East pundit, something for which he has actually received training. It is at best a strange transition from being a Middle East pundit to being an “expert” on globalization. Do Friedman's flaws in his economic analysis, as pointed out by you and numerous other scholars, emanate primarily from his lack of intellectual training in economics or his lack of intellectual honesty or is it something else entirely?

MR: It seems Friedman is an opportunist. Remember, he started on his globalization quest when he was on assignment for the Discovery Channel doing “The Other Side of Outsourcing.” It seems to have occurred to him during that assignment, “Aha. A book!” You’ll see that he based many of the stories in his book on the Discovery documentary. Being a well-placed smart person, Friedman did what any capitalist would do, he used his celebrity assets to make money. And to him, we say kudos. Stiglitz, Bagwhati, Roach, Leamer and other well-respected, fully-qualified economists and business analysts can write their hearts out, but who will read them? Celebrity has its privileges.

What’s unnerving is not Friedman, but the overwhelming traction of his book. This is best explained by Professor Roberto Gonzalez, “Ultimately, Friedman’s work is little more than advertising. The goal is not to sell the high-tech gadgetry described in page after page of the book, but to sell a way of life — a world view glorifying corporate capitalism and mass consumption as the only paths to progress. It is a view intolerant of lives lived outside the global marketplace. It betrays [unconsciously reveals] a disregard for democracy and a profound lack of imagination. This book’s lighthearted style might be amusing were it not for the fact that his subject — the global economy — is a matter of life and death for millions. Friedman’s words and opinions, ill informed as they are, shape the policies of leaders around the world. Many consider him to be a sophisticated thinker and analyst — not a propagandist. It is a sobering reminder of the intellectual paralysis gripping our society today.” Today we don’t play sports; we sit on the couch and play our sports vicariously through celebrity sports stars. Today, we don’t have much time to think; we let our celebrity pundits do that for us.