Using this legend to begin their book brings home the point of just why this book is for 'everyman.' It, like the rest of Made It Stick, is written in a friendly, almost breezy manner that sucks the reader into wanting to know more. This is not a journal that talks down to its readership, as many self-help and text books tend to do.  Nor does it take a complex pre-course of study to understand where it's coming from and how to make it work for you. It's the combined talents of it's two authors and a love for what they do that makes it all happen.

Brothers Chip, a professor of organizational behavior at the Graduate School of Business at Stanford University, and Dan, consultant to Duke Corporate Education and a former researcher at Harvard Business School, have both made the study of mankind, what makes us tick and how we all communicate (in various forms) their own life's work. Back in 2004 they made the realization that, while they had taken different routes, they were really going in the same direction... so why not see what would happen if they worked together on a project. Three years down the line and voilà! - Made To Stick: Why Some Ideas Survive And Others Die is published and available at book vendors both brick and mortar as well as online.

This book comes highly recommended by my personal patroness, Our Lady of Truly Impressive First Lines That Never Blossomed Into Full Book Form.