In fact, many of the word of mouth actions McDaniel describes are things you probably already do, but the idea is to do so more deliberately, with more of a conscious effort to be consistent about it. (I should note that some of the 57 ideas are a bit more ambitious, so those who want to take on bigger challenges can find plenty of ideas as well.)

An obvious question is how to motivate those whose interest in the company's success is only as strong as their desire to get a regular paycheck. McDaniel suggests that the benefits to them in actively buzzing may need to be spelled out: the potential for greater rewards within the company, the potential to become an expert in a field, and of course the known benefits that come from active networking. In other words, talking up the company is in their interests just as much as it's in the interests of the company.

By leaving plenty of space for you to document your attempts with each of the 57 action items, Buzzoodle Buzz Marketing is a workbook meant to be used on an ongoing basis instead of simply a book to be read once and put on the shelf. I plan to keep my copy within easy reach, picking it up at least once a day to be sure I'm consistently driving my business forward.

(P.S. If it hadn't occurred to you, this review is one of the ways I'm creating buzz for me and my company.)