There’s a gadget in the portable music market that seems to be creating a niche buzz, and has even managed to find it self covered in the New York Times.

It’s called Boostaroo Revolution and it is being hailed as a small, portable, high definition all-in-one audio product that will take your iPod (or any other audio player) to new heights. Revolution creates up to a 400 percent increase in volume and a reprocessed sound experience out of this one small package.

Interestingly enough, the company claims the product helps prolong the life of your audio player’s batteries by raising the volume on the Boostaroo side. Boostaroo Revolution also features two headphone ports with independent amplification  so you can share your audio product with someone else and you’ll both have the same sound experience.

So why is the public relations initiative working here? Where’s the buzz coming from? Michelle Moody of Moody and Associates handles the public relations for UpBeat Audio, maker of the Revolution. The Boostaroo revolution has gotten mostly positive reviews including the Times article, Maximum PC gave it a 7 and a detailed review but warning consumers against using low impedance headphones. PC Magazine rated Revolution 4/5.

The public relations efforts of Boostaroo have also genearated coverage in Delta Sky Magazine, Parade, IGN, CNET and many independent online sources. Gizmodo has covered the Revolution as well. Besides its Times coverage, the Revolution has also been covered by the Washington Times’ Mark Kellner who said the product was “one of the nicest items I’ve seen.” The Rocky Mountain News out of Denver also featured it recently.

Credit goes to Moody and Associates for being able to generate coverage. UpBeat announced the purchase of the rights to the original Boostaroo audio amplifier and splitter line of products on April 3, 2003 and has been marketing the products since. In October of 2005, Moody announced the Boostaroo Revolution and here we are today.

The Boostaroo Revolution is also a neat little gizmo. It does what it says it’s going to do; it draws very little power from its miniscule AAAA batteries; and it is versatile — not committed to any one product. Not only can you use the product with an iPod, but you can also use a Revolution on your laptop to get more out of your soundcard or to boost that old portable CD player. At $59.99, it's a little pricey (the price has actually come down) but it might be the right buy if you’re looking to get more out of your hulking headphones on your little bitty Nano.

Boostaroo Audio Amplifier and Splitter