I'm in my third year of reviewing films for the Tabloid Witch Awards, sponsored by the Hollywood Investigator. It's an easy contest to enter; any short or feature length horror film is eligible, no entry fee required. Thus, I've received entries from across the spectrum of experience, from camcorder hobbyists, to film students, to professionals. I also see the same recurring mistakes among the losing films. Yet they're easy enough to avoid. Follow the below rules, and your film should be far more competitive in any festival you enter.

1. Writing Counts

"If it ain't on the page, it ain't on the stage." If you insist on writing your own script, you must study the art of storytelling as seriously as you'd study your camera. Too many filmmakers think screenwriting is only about format. Too many directors want to be "auteurs" and write their own scripts without learning the art of storytelling.

If you're not a writer, and don't plan on learning the craft, then find someone who is. Successful directors often film someone else's screenplay. There's no shame in it. Poor writing creates many problems, such as...

2. A Vignette Is Not a Story

I've seen too many entries that confuse the two. "X rises from the grave and kills Y. The End," or "Zombies eat people. The End." Nor should you rely on a (often predictable) twist. "X is a serial killer who dates Y who turns out to be a vampire. The End." I've probably seen over a thousand horror films and TV shows so I know every "surprise" ending. Festival screeners tend to be well-versed in cinema history, especially in their festival's genre, so don't rely on your film's ending. You need more. Tell a story. And if you don't know what that is, see Rule 1.

3. Keep It Short and Sweet

Even a good film can be ruined by fat. Rich Mauro trimmed Mole to its perfect length. Distributors had advised Mauro that a one hour feature was a hard sell, but Mauro chose the best length for his tale of reporters seeking "mole people" in the abandoned subway tunnels under Manhattan. And it worked. Apart from winning a Tabloid Witch for Best Horror Feature Film (and Best Actress, and Best Supporting Actor), Mole also found distribution as part of a four film horror DVD package.