"The old TV model is over."

"We're entering a new bubble."

"It's a collision of content delivery and community that represents a huge opportunity."

"A client of mine told me that online gaming is now bigger than porn."

These were the kinds of things heard at OnHollywood 2006, the "digital media and entertainment market for executives," a conference that throws tech innovators, Silicon Valley-based venture capitalists, and Hollywood entertainment execs together to discuss the frighteningly fast-paced convergence of entertainment content and the Internet.

The real focus of the day on Wednesday, May 3rd was "top innovator demonstrations," in which a CEO or CTO or C-something would trot up on stage - one after the other - and make an impassioned six-minute pitch about why their product of service would by necessity shake the industry (video-based search, mobile content platforms, uploading and sharing rich content, for example) to its molten and venture-backed core.

While Google remains the undisputed powerhouse when it comes to search, that hasn't stopped dozens of start-ups from jumping into the "hot space" of targeted search: audio/podcasts, video, blogs, and social networks. Blinx displayed a search engine that allows users to search for both audio and video conceptually; that is, the more you search, the more the search engine understands what you're looking for. A downloadable Blinx Pico application allows searching for content (audio, video, blogs, wikipedia pages) from multiple desktop applications.

Interactivity with rich media content was a theme throughout the day. Click.tv put on perhaps the most impressive demonstration of the day, showing off video web technology that is dubbed as going beyond the "play/pause interface." It was easy to assess that this product will provide real value to users in that it provides intuitive yet advanced interactivity with video content. What that translates to is that users can create their own "highlight reels" with video footage, which lets viewers easily click to different places within video clips, adding comments as they go. Clips can then easily be shared or transported, which is now a requisite component in this age of YouTube and MySpace. Blowing up the traditional notion of passively watching television (or clicking play and pause), Click.tv was hailed as a "dynamic Mystery Science Theater 3000."

During one of the brief panel discussions that followed a set of product demonstrations, Michael Arrington of TechCrunch fame brought up the need for compelling and "professionally produced video content" to be created in order to provide value to the many start-ups who are hoping to cash in on the bourgeoning volume of rich media content to be found online today. Arrington added that "companies need this kind of content to make it in the long-term." I chatted with Mike briefly in between sessions, during which time he added, "I love what you're doing with Blogcritics, you did it first."