Starbucks Vs The DoubleShot Coffee Company For Naming Rights
Published April 03, 2006
Again, let's review: Starbucks Doubleshot is a mass produced coffee-drink sold in stores nationwide, and the DoubleShot Coffee Company is an independent roaster of beans selling whole bean coffee and operating a small coffee shop in the Tulsa, Oklahoma area. Starbucks contends that you will mistake the two. Judging from recent suits against Sam Buck's and Charbucks, I say they just don't want small independent coffee shops anywhere in the country.
Brian Franklin, owner of DoubleShot Coffee Company, explains the name of his store comes from the term "doubleshot", a common way to order espresso, something his coffee shop is especially known for in and around Tulsa.
"It's a common thing you'd find in any coffee shop," Franklin explains. "It would be like Starbucks suing over the name 'coffee' in our name. It's ridiculous."
But regardless of whether it's reported or not, the ends that Starbucks goes to to pick on and attempt to put these small coffee shops out of business speaks volumes for the attitude Starbucks has regarding their competition. Rather than compete on a relatively level playing field by innovating and offering better products, it silences competition by threatening to sue.
Starbucks' worldview is that there should be a Starbucks in every town in America, which is all well and good. They have done great things and have raised awareness about coffee, something that has lead to more informed consumers wanting quality products. But these advances come at the expense of small businesses like DoubleShot Coffee Company.
As John Stossel frequently says during his many personal appearances, "Lawsuits are so destructive that we treat them like missiles, force is government in litigation. We need some, but force wrecks lives." That force of litigation also hurts competition. Because when litigation causes a store to close or someone who may have a fabulous idea on how to improve a product to rethink opening a store, we all lose.
The only one who wins is the corporate bully.
- Starbucks Vs The DoubleShot Coffee Company For Naming Rights
- Published: April 03, 2006
- Type: Opinion
- Section: Tastes
- Filed Under: Culture: Business and Economics, Tastes: Food and Drink, Politics: Law and Rights
- Writer: Tom Bux
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Comments
Thanks for the input. I hope they don't sue me is right for my last name. lol
Most disappointing behavior - shame on Starbucks! The good news is I usually get my coffee from Trader Joe's and a local place called the Coffee Mill anyway. Guess it will have to be more often now.
Luckily i live and canada... there may be starbucks everywhere here in Toronto but i prefer Tim Hortons any day of the week.
TIM HORTENs FTW!!!!!!!!
I go to this great shop in Southern Californias Orange County Area, city of Costa Mesa/Santa Ana, down here, we have a little shop called the Gipsy Den. My god....the coffee..and the tea...and the beer, not to mention live music, and belly dancers on sats :D
I have nothing really against Starbucks. Their presence has done a lot to get people interested in better coffees, alowing places like DoubleShot to exist, but that doesn't give them cart blanche to harrass people.
Starbucks has begin to invade Paris. There, they met a competitor established since 1994 and clearly publicizing that their inspiration comes from ... Starbucks (without naming them). No lawsuits yet. May be Starbucks is afraid of bad publicity that would kill their friendly image if they try to shut down their French copycat.
Starbucks has been driven from the Holy Land. The idiots burned their coffee and served stale pastries. If they had tried this bully crap in this coffee drinker's paradise, someone would have probably burned down their main store in Tel Aviv.
There are ways to deal with bullies, you know...
What Starbucks needs is a good coffee enema... IN THEIR EARS!!!
Maybe that would help them clear the crap out of their brains.
Doubleshot is a trademarked name of a coffee product. Why should someone be allowed to sell coffee under that name? If Starbucks does not defend their patents and trademarks, they loose the right to keep them. Simple as that.
But "doubleshot" is a basic term for a way of ordering an espresso. Doubleshot Coffee Company sells whole bean coffee, while Starbucks Doubleshot is a psuedo coffee drink served nationwide in grocery stores. There is a big difference.
Doubleshot Coffee has put Starbucks on the PR frying pan in Tulsa, or should I say Starbucks put themselves there.For example a teacher in a Tulsa school one block from a Starbucks told her staff the Doubleshot story.Consequently most of the teachers no longer go to Starbucks and perceive them as bullies.I imagine about 30 of them told a couple of people each.Meanwhile I visited Doubleshot Coffee in downtown Tulsa and it looks like their business is good due to all the publicity as well as their quality product.
While a fervent Starbucks fan, I sympathize with the little guy out there being beat down by the big corporate bully. Face it folks, large corporations run your every day lives. Americans have been complaining about it for years but nothing has changed and nothing will change. Americans are complacent. It would take a global event - much larger than 9/11 - to change anything in America. It seems all you can do is actions such as that above -- the teacher in Tulsa telling all her colleagues about the incident. Grass root efforts may work in a small market but sadly, not on the national stage.







Great piece, Tom. I do love my Starbucks, but I had no idea about all this nonsense.
"Starbucks worldview is that there should be a Starbucks in every town in America"? In NYC the goal seems to be one on every block, if not more. I gather they're doing fairly well without this sort of strongarming. Shame on them--kudos to you!
PS--is Starbucks going to sue you over your name too? (lol)